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Literature review of advertisement strategy
Essay artificial sweeteners effects on health
Strategy of advertising
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Artificial Sweeteners: Are they truly healthy for you?
Artificial sweeteners have become a vital part of the sugar industry and are marketed as zero-calorie sugars that can cause no harm to the body, but do they truly cause no harm? Although these sweeteners do not directly cause health problems they do have very strong connections to the development of diabetes, cardiovascular problems, and misconceptions about weight loss. Saccharin, acesulfame, neotame, sucralose and Aspartame. Although you may not recognize these chemical compounds, you may have ingested some or all of them at some point of your life. Some drinks such as Diet Coke or Diet Pepsi contain these chemicals which are known as artificial sweeteners. The FDA classifies them as
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The Canadian Medical Association Journal published 2 cohort studies in which an elevated risk of Stroke was seen in subjects who ingested elevated and low amounts of artificial sweeteners. This clearly states that it does not matter how much of an artificial sweetener you may take you will soon enough be at risk for a stroke. Julie Corliss started, “That study detected a slightly higher risk of stroke in people who drank more than one soda per day, regardless of whether it contained sugar or an artificial sweetener.” Although her statement suggests there is no clear difference in stroke risk between regular sodas and sodas with artificial sweeteners she goes on to say, “Many studies have already shown that drinking sugary beverages on a regular basis can lead to weight gain, diabetes, high blood pressure, heart disease, and stroke.” By her account, drinking any type of sugary drinks affect health the statement but the CMAJ shows more research done and a wider range of people surveyed. In any case, the use of any sugar should be limited, and extra precautions should be taken when ingesting artificial
The article,“ Battle lines drawn over soda tax,” by Associated Press , the Press explains how there is an ongoing “national fight about taxing sugary drinks.” According to Associated Press, “ Health experts say the beverages contribute to health issues such as diabetes, obesity, and tooth decay.” This quote demonstrates that sugary drinks can lead to health issues. Since sugary drinks leads to health issues, people are considering soda tax. This is because thirteen percent of adult minorities are diagnosed with diseases such as diabetes.
National Academy of Sciences (U.S.). Sweeteners: Issues and Uncertainties. Washington, D.C.: National Academy of Sciences, 1975.
Aspartame, or more commonly known as NutraSweet, Equal, Spoonful and Equal Measure; was discovered purely by chance in 1965 by a chemist named James M. Schlatter, who was testing an antacid drug (Prantini; 2014). The commercial industry believed that “a wonder product” had been discovered, which stood to revolutionise the food industry as an artificial sweetener. Aspartame is an artificial sweetener which is found in many of our foods and beverages universally. Aspartame is two-hundred times sweeter than sugar and is commonly used as a tabletop sweetener, a sweetener in prepared foods, diet foods or drinks, flavored waters, chewing gum, condiments and is even found in flavoring of medicines. It is found in majority of our food products marketed for weight control (Prantini; 2014). Aspartame has a sweeter taste in comparison to sugar, and therefore less of the sweetener can be used in food products in order to achieve the same level of sweetness as if sugar was used; which results in an individual consuming fewer calories and less sugar (American Cancer Society; 2014).
It is also found in Diet Coke and other diet sodas. Aspartame is a neurotoxin, i.e., a drug that destroys the brain and nervous system. The molecule has three components: aspartic acid, phenylalanine and methanol. Has been shown that aspartic acid causes brain lesions in animal experiments.
Zamora, Antonio. "Sugar Substitutes and Artificial Sweeteners Chemical Structure." Chemical Structure of Sugar Substitutes and Artificial Sweeteners. Scientific Psychic, 2014. Web. 29 Apr. 2014.
Research shows that the average adult consumes 22 teaspoons of sugar a day the average teen consumes 34 teaspoons of sugar. America is a country that loves sugar from soda to cereal everything has sugar. “Robert Lustig, an endocrinologist at the University of California, San Francisco, argued in the journal Nature that sugar is addictive and toxic—that it can poison the liver, cause metabolic syndrome (increasing the risk of heart disease, stroke, and diabetes), suppress the brain’s dopamine system, and cause us to crave more. Lustig concluded, controversially, that sugar should be regulated like a drug. Alcohol is regulated because of its ubiquity, toxicity, abuse, and negative impact on society, he wrote, and ‘sugar meets the same criteria.’”
The Holland Sweetener Company (HSC) is planning to enter the low-calorie, high-intensity sweetener market which is currently dominated by NutraSweet. Below we first analyze our target industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry into this market. We will also analyze few likely scenarios that could play out and we will try to estimate the likelihood of each scenario. Based on our analysis, we will give a recommendation for HSC to plan their entry into this market.
There are plenty of sugary soft drinks in the market today. Sugary soft drinks are included as drinks defined by the US Department of Agriculture and the US Department of Health and Human Services in their Dietary Guidelines for Americans as “sugar-sweetened beverages” that contain different types of sugars that contribute calories. Examples of these are lemonade, sports drinks, energy drinks, carbonated sodas and sweetened teas and coffees (Marrow,2011).
Soda can lead to increases in diabetes risk. High levels of sugar in soda causes a lot of stress on your pancreas, potentially leaving it unable to keep up with the body’s need for insulin. Drinking one or two sugary drinks per day increases your risk for type 2 diabetes by 25%. Soda cans are lined with BPA. Soda cans are coated with the endocrine disruptor bisphenol A (BPA), which has been linked to everything from heart disease to obesity to reproductive problems.
... in food in the cafeteria lead to clogging the arteries that eventually lead to heart diseases (Ardis). Nevertheless, artificial sweeteners have not been tested in humans and show kids they are healthier, rather than real sugar and real sweeteners, when in reality they contain ingredients that can cause cancer.
One contributing factor of obesity today is pop or soda. Sugar drinks are a problem for many people. Both children and adults have to pay attention to what they drink. As adults, we have to set an example for our young children of what is right and wrong. Sugar drinks are high in sugar and have many empty calories. The calories are not the type that fills you up like food. An individual can of soda may contain around 150 calories (Harvard.edu). Soda is also not the only dri...
We are all familiar with sugar. It is sweet, delicious, and addictive; yet only a few of us know that it is deadly. When it comes to sugar, it seems like most people are in the mind frame knowing that it could be bad for our health, but only a few are really taking the moderate amounts. In fact, as a whole population, each and everyone of us are still eating about 500 extra calories per day from sugar. Yes, that seems like an exaggerated number judging from the tiny sweet crystals we sprinkle on our coffee, but it is not. Sugar is not only present in the form of sweets and flavourings, it is hidden in all the processed foods we eat. We have heard about the dangers of eating too much fat or salt, but we know very little about the harmful effects of consuming too much sugar. There still isn’t any warnings about sugar on our food labels, nor has there been any broadcasts on the serious damages it could do to our health. It has come to my concern during my research that few
Have you ever thought how much soda you consume and how bad it can be for you? Many people will drink soda instead of water, simply because it tastes better. The government should limit the intake of sugary beverages because it can lead to many different problems such as heart disease, obesity, and overall it is an unhealthy life-style. “The average person consumes almost 100lbs of sugar a year, with the single biggest source being soda.” A sugary beverage occasionally would be ok, but drinking it every day would cause problems for you overtime. People drink, more soda than they do water. People should be consuming at least eight 8-ounce glasses a day. Mostly no one will drink that amount of water a day. In today’s society, it can be easy to grab a soda for one dollar and carry on. They may taste better but they are not better for your health. “Sugary drinks include soda, fruit punch, lemonade, and other “aides” sweetened powdered drinks, and sports energy drinks.”
Soda or soft drinks are drinks that contain carbonated water and artificial flavors. There are different soda flavors such as lemon, orange, grapes or cola. They have been developing over the past years from soda water to soda drinks with all these unique flavors. Making sweetener for soda has to have a very large amount of sugar. Some people drink soda every day with every meal, so that means they drink more sugar than their body needs. The sugar in soda is making our body flexible to gain more weight and become fat. Obesity is the main reason for getting diseases, but sugar is the main reason for obesity. Rachele Kanigel believes, “Soda raise diabetes risk and rob bones. They are wrecking our teeth and they are making us fat” (160). Soda has bad effects more than cigarettes because they are everywhere and for everyone. However, if you are under eighteen years old, you cannot buy a pack of cigarettes. Nevertheless, soda is very cheap in price and can be in any vending machine at schools or gas stations. Sodas have been super-sized over the past years from a small can for one person to a bigger size for a family, so they have a very faithful history. Sodas are the main reason for a lot of diseases that have emerged these days and the most important is obesity. Now days, the soda drink industry invested in diet soda to cover or to have a better effect in our body than normal soda. Diet sodas have less sugar percentage, so they are healthier technically but still have side effects on teeth and bones. Samantha B. Cassetty writes, “Daily diet-soda drinkers had a significantly higher risk of heart attacks and strokes than nondrinkers” (46). We satisfy ourselves without thinking, so the soda industry can get more income telling about th...