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Essay on political communication
Essay on strategic communication
Importance of strategic communication
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Art Lykkes three legged stool is a conceptual model used to identify if there are balance between ends, ways and means. If one leg is longer than the others the stool will be unbalanced and having the risk of tipping over. I will use this model to understand that the strategy President Reagan presented during his Brandenburg Gate speech were unbalanced. The means and ways was not sufficient to reach the ends, the president took a risk. One of the ends that is used in speech is “Peaceful and Secure Europe”. This is a very ambitious end and you have to allocate a lot of both ways and means to accomplish that. On the other hand you can always argue about what peaceful and secure means. In this case however I have to relate it to the current
situation in Europe at the time, and that involves an imminent nuclear threat. To be able to succeed you will have to either remove all nuclear weapons that can reach Europe or make sure that if one is fired it will not go to detonation in Europe. The ways mentioned in the speech to reach that end was: Overall arms reduction, Maintain the capacity to deter and, develop space and ground systems to protect the populations against nuclear threat. The ways described here is aiming towards the end but don’t go all the way. The reason for that is that there are too many uncertainties. Overall arms reduction is just part making Europe nuclear free, and a ground and space system to secure Europe is just a future vision. It is not developed, and we don’t know if it ever will be. The president is obviously taking a risk here. The means to support the ways are: Make deals and treaties, provide visiting teams and delegations, deploy B-1 bomber, hundreds of thousands service members, conduct regular training and exercises, establish labs and fund extensive research and development. The means are getting further from the ends. To connect back to the ends we are trying to achieve a peaceful and secure Europe. The means supporting the ways will if they succeed reach that, but there are too many uncertainties. The president is relying on that all the treaties and all the development programs will be successful. He is taking a risk. Lykkes stool now have three legs with different length. The longest one is the ends and the shortest one is the means. Even if the model is conceptual we can get an idea about that there is a risk that the stool will tilt or the object resting upon it will fall off. We need to adjust the length of the legs. DIME is the instruments of national power and they are described in Joint publication 1. The president’s used most of the instruments in his speech. He could have developed the economic part a little bit further. He used economy in a positive way saying that free trade will be beneficial for the whole region. He could have used it more aggressively to get pressure on Soviet as well. Making it harder for them to trade with other nations as an example. It was a lot going on in Europe at this time and the cold war had been going on for a long time. President Reagan took a strategic risk with his speech at Brandenburg Gate. He shared a great vision but he did not connect the means with the ends and therefor took a risk. The history shows that he was successful and the wall fell two years later.
The book which I chose to share called Peter’s Chair written by Ezra Jack Keats. In the story, there is a boy named Peter whose parents just have a new born baby. Peter notices many things have changed around his house. His parents paint his old cradle, high chair and crib in pink and give them to his baby sister. Peter knows he needs to do something to prevent giving away of his favorite chair. Therefore, Peter decides to run always with all his favorite things and his dog, Willie. While Peter is being outsides, he sits on his chair and realizes that he is too big to the chair. He goes back home and tells his father that he would like to paint the chair in pink and give it to his little sister.
The people of the United States look at this crash as a failure, but Reagan turns it around when he says, “what happened today does nothing to diminish it”(6) and “we will continue to follow them” (5). Reagan’s use of tone allows him to inspire the United States to keep moving forward after the flop. This hope is what makes Reagan’s speech so successful. Tone and rhetorical appeals guide the speech but Reagan’s use of rhetorical devices is what makes the speech so successful. Reagan uses figurative language to persuade his audience that failure is the first step to success.
President John F Kennedy ran on a political platform during his campaign that focused on calling for stable wages and stable prices to boost the American economy to pull it out of a recession. Once he won the presidency, this view point continued and was implemented within Kennedy’s legislations. The economy was just starting to find its’ way out of the economic slumps when steel companies raised prices in 1962. This rise in prices would damage the US’ economy greatly, reversing the affects of Kennedy’s legislation. The president’s response was holding a news conference in which he questioned the steel companies’ choices to convince them to reverse their choices. Using parallelism, trustworthy sources and statistics, and all the Aristotle’s appeals.
The European Union is an example of successful political globalization as there is stability in the region. The European Union has united several countries, specifically “twenty seven European countries” (Davies 1) and there has been benefits to this system. There has been a “reduction in crime, a rise in population, life expectancy and income as well as an improving government.” (Rich 3). Through this political system there has been improvement in not only in the government but in the people’s wellbeing.
middle of paper ... ... Interchanging between the short sentences and the lengthy sentences grabs the audience’s full attention, permitting Kennedy to persuade them that he qualifies for his position as U.S. President. Hence, through various rhetorical strategies, Kennedy achieves his purpose of gaining the spectators’ favor by stressing major current events that concern the American people. These significant concepts include American patriotism and American diplomacy, stressed when he begins four subsequent paragraphs with the same recurring three words, “Let both sides.”
Sedelmeier, Ulrich. ‘Is europeanisation through conditionality sustainable?: lock-in of institutional change after EU accession’ West European politics, 35(1), 2012, 20-38
President John F. Kennedy brings about a new way of thinking in his inaugural speech. He brings in a sense of selflessness and relentlessness for the country. He uses literary devices such as, antithesis, repetition, and rhetorical questions to bring about that sense in the audience. He begins by putting himself to the people and allowing the audience to feel welcomed. The use of literary devices in his speech allows the audience to recognize his goal, which is moving forward and bringing change to the country.
Pogodda, Sandra, Oliver Richmond, Nathalie Tocci, Roger Mac Ginty, and Birte Vogel. "Assessing the impact of EU governmentality in post-conflict countries: pacification or reconciliation?." European Security (2014): 1-23.
President Johnson’s in-group avoided reconsidering its escalation policy when time and again the expectation on which they based their decisions turned out to be wrong. The policy-makers avoided the discussion of prior decisions and kept inventing new rationalizations to recommit themselves into defeating the North Vietnamese.
The European Union (EU), since the initial foundation in 1952 as the European Coal and Steel Community (ECSC) and throughout periods of development, has been considered one of the most advanced forms of regional integration. It, based on numerous treaties and resolutions, has strived to promote values such as peace, cooperation or democracy, and in 2012 was awarded the Nobel Peace Prize for having “contributed to the advancement of peace and reconciliation, democracy and human rights in Europe” (Nobel Media AB, 2012). Despite its struggle for promoting democracy, the EU itself has long experienced scholarly criticisms that it suffers the democratic deficit, from which its democratic legitimacy is undermined by observable problems in political accountability and participation. As the importance of legitimacy in a democratically representative institution is hardly debatable, the criticism of whether and why the EU lacks democracy has been given a considerable gravity in academia.
The story of “The Three Little Pigs” (Disney Enterprises, 311-320) juxtaposes the beneficial rewards of hard work against the damaging effects of excessive leisure. The Germans (the foolish pigs) did not take the time to move enough troops to defend Normandy (the straw and stick houses) from the Allies (the wolf). In contrast, the Chinese (the wise brother) built the Great Wall (the brick house) which provided sufficient defense against the Mongols (the wolf). These two situations parallel “The Three Little Pigs” because in each case, the side that fully prepared survived while the side that did not prepare failed. This outcome is universal throughout history and throughout the world because every human can learn and grow from their experiences and failures.
Europe has been militarily weak since World War II, but it remained unnoticed because of the unique geopolitical context of the Cold War: it was the strategic pivot between the United States and the Soviet Union. With the "new Europe", in 1990s, everybody agreed that Europe will rest...
“There is no escaping the fact that Europe and its environment also face some serious global challenges. These include an increase world population, growing middle classes with high consumptions rates, rapid economic growth in emerging economies, constantly rising energy demands and intensified global competition for resources. Most of these are outside [EU] influence, but the EU can nonetheless help other countries move towards more sustainable development by promoting more effective environmental governance globally.” (environment)
The Organization for Security and Cooperation in Europe is a regional security based organization. This organization is unique in many ways and has been contributing to the security of its members and neighbors since 1975. The OSCE has had a busy history from the Cold War and beyond. With the end of the Cold War major shifts have come about in the area of international security that this organization primarily deals with. The OSCE is now facing a new era where it needs to convince its members that it still has a role to play.
Whether you cycle outdoors or use an exercise bike in the gym, riding for long hours can be quite uncomfortable. On several bikes the seat also referred as the saddle lacks enough padding which may cause discomfort.