Apple Watch Rhetorical Analysis

Apple is a highly regarded American company and is known for their advancements in the technology world. Products such as the Apple Watch, iPhone, and iPad attract consumers across the country. Like most companies, Apple creates advertisements, to showcase their products to the world. These advertisements, provide satirist with the opportunity to satirize Apple. Matthias is a online youtuber who has created a video that targets Apple’s marketing towards the Apple Watch. This video is effective in demonstrating how Apple puts too much emphasis to their product.
Matthias video of the Apple Watch is a clear satirical example of a parody. It is noted as a parody due to how the video imitates the format of an actual commercial from Apple. The videos imitation of an Apple commercial, allows for Matthias to mock Apple and is accomplished through the actors in the video. As the video progresses, it goes through each actor as if they are an actual representative from

Apple. Each actor describes the Apple Watch in such a way, that makes the Apple Watch looks like super complex product. Matthias does this because in an actual Apple video, they use bold words to describe their own products. The video’s ability to mock Apple’s use of bold words, allows for viewers to understand how Apple over express their products. This also allows for further comprehension about how Apple formats their videos to the consumers.

In addition to it being a parody, the video also makes use of verbal irony in order to satirizes the Apple Watch.

An example of this is when Susie talks about how simple it was to sync the watch to a person’s iPhone. This is ironic because Susie mentions the setup process which involved multiple steps, in order to sync the watch to the phone. This use of irony satirizes Apple’s design to the consumer. It is effective in showing how Apple’s innovation is not so innovative because of how complex their products can be to the consumers. The use of verbal irony can also be seen, towards the end of the video where they talk about privacy. In this last segment of the video, Jim the “CEO” of Apple talks about how they take privacy serious. However, this statement is ironic because afterwards he mentions, “we granted a live-stream of your location to the NSA.” Matthias use of irony in this section targets Apple's issue with privacy amongst their users. This is how we see irony be put to use in Matthias’s

video.
Overall, we can see that Matthias use of satire is effective in targeting Apple. The satire created provides viewers with a visual apparatus as well as a sense of humor as to the ideas highlighted in the video.