Apple Rhetorical Analysis

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Apple’s famous 1984 commercial launched during the Super Bowl is often referred to as the greatest ad of all time. This commercial sparked a whole new avenue for advertisers. It changed the way advertising was done during the Super Bowl commercials. Competitors saw Apple’s unforgettable ad as a gateway to promotional advertising. Apple’s planning strategy for the iPad launch in2010 was similar in many ways. According to the article, “Scenerio: Polishing the Apple,” Steve Jobs faced many doubts from people about the iPad launch. Many thought it was just going to be an “oversized iPod touch,” but Jobs was driven to prove them wrong. Apple was a high stakes company and had high-profile campaigns. Steve Jobs took risks and …show more content…

The product’s features are the most influential factor on maintaining brand loyalty. For Apple, software updates for apps, constantly updated newer and lighter versions of all their products, and overall product design and brand imagery are all factors that keep Apple’s customers coming back. Our textbook also mentions that advertising can communicate how a brand fulfills needs and desires of the consumer. Apple wants to be a “different” company, not like any of the existing PC companies. Advertising can also help create a personal connection with the consumer. According to it.toolbox.com, Apple creates its personal bonds by: creating a customer-friendly store just for Apple, having Apple’s products complement each other (all products are in sync through iCloud), providing products that deliver just what the consumer wants (products come from lengthy research and solid design), and staying consistent (same basic architecture.) These are just a few of the 11 ways for a company to create a personal connection that it.toolbox.com mentions. Apple keeps their customer satisfaction rates high because they deliver hip and accessible products allowing users to be more flexible when problems do

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