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Corporate level strategies of Apple
Apple's competitive advantage
The general history of the apple inc
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Recommended: Corporate level strategies of Apple
Apple is known to be the world’s most valuable brand. Over the years, Apple has created new technology to help catch the eyes of many users. Apple has been one of the biggest competitor in the technology world. Here is Apple’s mission statement of the company: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital, music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Rowland, 2015).” Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer …show more content…
Professionals work together to collaborate to achieve the company’s goals. Collaboration leads to creating more ideas with others including professionals and the employees. “A Collaborative Business Structure is designed to bring parties together in a long-term relationship to achieve a common goal. Sometimes this is done through the formation of a new entity, such as a partnership or joint venture that explicitly sets up an opportunity for each of the participants to combine its strengths with those of its partner to their mutual benefit. Clearly, this works best when the strengths of each one match up well with the constraints of the other (Chesterfield Group, 2017) Collaborative structure is the reason why Apple have been so successful because it created many opportunities for business growth. Apple organizational structure is divided into three sections. The first section is called Spoke-and-Wheel Hierarchy. This section is where assistants come together in the process of decision. The second section is called Function-based Grouping. This section is the upper tier of Apple Inc. The people who are on the board of Apple Inc. reports any functional areas to Tim Cook. The third section is called Product-Based Grouping. This group is the lower tier of the Apple Company and their job is to report the products or products
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
One of the important strategies of Apple is to differentiate its brand from other competitors, by creating their own software and hardware, and building a razor-blade business model. From the early years of the Apple, they have been a company that wants to be unique, simple and one that differentiates itself from the market. “The Mac marked a breakthrough in ease of use, industrial design, and technical elegance”. The business platform for Apple has been to make their own hardware and software, not allow third party to use its software, and to standardize their infrastructure to ensure compatibility. For example, introducing the iPod to digitize music and importantly, having iTunes as a platform, in addition to introducing the iPhone and creating
Apple is a well-known company when it comes to technology. Apple products are extremely desirable despite their outrageous prices. Apple technology is so preferable because these products were created by everyday people who knew exactly what consumers wanted. Apple was founded in 1976 by two college drop outs, Steven Jobs and Steven Wozniak. Both Jobs and Wozniak were often viewed as outcasts. They were friends in high school and were both fascinated with electronics. Wozniak had been attracted to computer-design and created what became the Apple I. This first Apple computer was designed to be user friendly. Jobs convinced Wozniak that they should market and sell the machine to the individual consumer and not corporate
...e tends to use it’s technological marketing and expertise to create markets for products. Experts claim that Apple creates the products that people do not know they yet want. Third, the Apple business model dominates others in the market. The aggressiveness towards new innovation does not give competitors a chance to gain grown. Finally, consumers of Apple products are drawn to the uniqueness and the experience of Apple products. Apple sticks to a few quality products offering little confusion for the customer for selecting the product that fits their needs.
Apple has taken one many roles as a company: a design firm, a media platform, a publishing company, a software powerhouse, a computer builder and an entire movement. If we scrutinize each role Apple has taken on, you will find a company at the top of their industry and a recipe for building one of the most influential businesses of all time.
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Technological – Apple faces the imminent threat of technological innovation from its competitors. Almost every company in the hi-tech industry is striving for disruptive innovation in order to sustain competitive advantage.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple Inc is the leading corporation in America that manufactures computer software and consumer electronics. This particular company is credited not only for designing products such as Macintosh, but it ranges from computers to iPad, iPhone and the iPod. With offering over 350 stores in many countries around the world alongside an online store Apple Inc was ranked the largest company in the globe. Throughout we will learn important factors of not only who found the company, what makes the company but how much it takes.
Apple Inc. has a very simple yet powerful motive, to innovate. In its forty years of development, Apple has now become the world's most successful company. Despite constantly receiving negativity and controversy, Apple is, in fact, a very reliable and trustworthy company. By constantly innovating to fit the consumers' needs, no matter the background, age, etc. Apple is miles ahead of the competition and does not seem to be losing momentum. Consumers should continue to purchase Apple's products because they provide modern, original, and interesting products that will keep consumers interested.
Apple was originated from two friends, Steve Jobs and Steve Wozniak. Apple Incorporated is an American Multi National Corporation that designs, develops and sells electronics, software, and personal computers to their consumers. Once apple was released it was already a step ahead of most computers. The apple company offers a large variety of mobile devices, computers, and laptops such as the IPhones, Macs, I Pads, IPods, ITunes and more. Apple has been selected as a winner for marketing excellence for five consecutive years. Steve Jobs had effective and unique visions and insights on what people wanted with technology.
(Ans) Collaboration can be defined as a process, where two or more people or organizations work together to achieve shared goals by sharing knowledge, learning, and building consensus.
Apple is the first name on my list of admired brands, a name which is today synonymous to creative innovation and sophistication in the world of consumer electronics, personal computers and software. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the year 1976, Apple has gone on to become one of the most successful corporations in the world. The invention of IPod media player revolutionized the way individuals listened to music. The famous Iphone started the trend of smartphones with internet connectivity along with digital music player. The much successful business model of a purchase store for software applications was also incepted by Apple. Mac line of computers and Ipad tablets are also two very successful productions of this multinational incorporation. Truly Apple has redefined the experience of electronic goods. Be it in the field of smart phones or portable digital players; computers or tablets Apple has developed a brand loyalty which no other company has ever seen.