Apple Case Study 2013

According to the annual report 2013 , Apple was $ 170.91 billion of net revenue , a year earlier to $ 156.508 billion , an increase of 9.2% ; net profit of 37.037 billion U.S. dollars , a year earlier to $ 41.733 billion , down 11.3%. Apple sold 33.8 million quarter iPhone, higher than the 26.9 million last year , about 32 million higher than analysts had on average expected. Fourth -quarter sales in accordance with the geographical decomposition as follows:
Cook said Apple's retail stores and distribution channels are on the market to invest in China , iPhone sales grew by 50 %. In addition to the major cities , Apple also plans to open stores in China more cities . For example , Apple recently opened a new retail store in Chongqing . By product division, the fourth quarter of 2013 : iPhone sales of 33.8 million , compared with $ 26.9 million , innovation in the history of the September quarter, the best sales record ; iPhone and related products and services revenue of $ 19.51 billion last quarter of $ 18.154 billion , compared to $ 16.645 billion , growth of 7% , an increase of 17% ; iPad sales of 14.1 million units, compared to 14 million last year ; iPad and related products and services revenue was $ 6.188 billion , $ 6.374 billion last quarter , compared to $ 7.133 billion , fell 3 percent , down 13 % ;
Mac computer sales of 460 million units, compared to 4.9 million last year ; Mac computer and related services revenue was $ 5.624 billion , $ 4.893 billion last quarter , compared to $ 6.617 billion , growth of 15% , down 15% ; iPod revenue of $ 573 million last quarter to $ 733 million , compared to $ 820 million , fell 22 percent , down 30% ; iTunes, software and services sales of $ 4.26 billion , $ 3.99 billion last quar...

... middle of paper ...

..., the new Retina MacBook Pro, Mac Pro, OS X Mavericks, the new version supports OS X and iOS iWork, iLife, and more earlier also launched new iPhone 5S and iPhone 5C mobile phone . Apple is expected in the first quarter of fiscal year 2014 ushered in more growth . However , Apple has not made overly optimistic expectations.
Apple expects revenues for the next quarter of $ 55 billion to $ 58 billion , according to the expectations of the ceiling , Apple's revenue growth next quarter is only 6.4%. Analysts generally believe that Apple should regain rapid growth , develop new product category has become very necessary . Apple CEO Cook promised to launch a new product category in the 2014 fiscal year earnings analyst at the meeting, but did not disclose more specific details. If you can successfully develop new products , Apple is expected to return to high growth track.