Apple Business Model Essay

890 Words2 Pages
bulb-icon

Recommended: Microsoft corp case study

1) Microsoft’s business model is operating systems, OS which 90 percent of computers use worldwide. Here is an area of strength of Microsoft’s business model as they completely dominate the computer OS market. Something that Microsoft does not dominate in is the smart phone market, mobile computing, and cloud based software. Apple’s business model mainly focuses on mobile devices, such as IPhones, IPods, and IPads. Ever since the internet exploded in size and popularity apples revenue went from 65 billion dollars to 108 billion dollars. Apple also dominates the app market as they take a 30 percent cut from all sales from of the 700 000 applications in their app store. Google’s business model focuses on the mobile market, advertisement and operating …show more content…

Apps are the most important thing about a phone, a phone can be powerful and fast but without good apps the phone is pointless. Apple dominates in apps as they make money on each app sold. Apple is very strict when it comes to applications as the developers of the apps must not violated user privacy and must stay within the many rules that Apple has given them. Overall apple has a gigantic app store. So many apps that this used to be Apple’s slogan, “there’s an app for everything”. Without the App store the IPhone is nothing. Google is working very hard to increase the number of Android based mobile apps; they are less strict about their apps which can be an issue because you can obtain a virus from downloading a certain app from the Google play store. However this can be a good thing because Android app developers do not have to worry about following certain app development rules which means they can post more apps on the store in a shorter period of time versus someone who is constantly getting their apps rejected by Apple. Both Apple and Google have been successful with mobile computing because of their apps. Microsoft has not been successful as their app store has very little apps that people are interested in, the main reason why barley anyone has a windows phone. Although they were not mentioned in the case but Blackberry is another example of a company who failed because of their app store. There was a lot of hype for the Blackberry Playbook but it lacked apps, which would end up killing the

Show More
Related

  • Apple App Store Case Study

    2137 Words  | 5 Pages

    As we know the Apple was first company to launch the App Store and at that time no one can beat the Apple App Store. But after the launch of Google Play Store, Apple took a new rival.

    Read More

  • Apple Utilitarianism Essay

    1943 Words  | 4 Pages

    Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).

    Read More

  • Case Study Analysis: BlackBerry

    2292 Words  | 5 Pages

    Over the past five years, RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors). BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. Financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market. Recent attempts to regain foothold in the smartphone market include the unsuccessful launches of the PlayBook tablet in 2011 and Z10 and Q10 phones in 2013. These attempts to dismantle the iPhone and Android market power have resulted in BlackBerry trying to mimic its competitors rather than producing cutting-edge products that create value for its customers.

    Read More

  • Microsoft Case Study

    1915 Words  | 4 Pages

    Microsoft’s mission of placing a “PC running Microsoft software on every desk and in every home” drove their overall strategy early on. Depending on the business segment within Microsoft, one would see in place very different business models as the strategy for each line of business could vary. In the operating system (OS) segment, Microsoft initially brought in an existing product and modified this (MS-DOS) to work with the Intel microprocessor, which were the “brains” of the IBM PC. Microsoft partnered with IBM to provide the operating system for the IBM PC. In addition to developing Windows, Microsoft during this period was working to write applications for the Apple OS.

    Read More

  • Google, Apple and Microsoft Compared

    709 Words  | 2 Pages

    Google and Apple. You know, the companies that teenagers adore, adults love, and children enjoy. Google is your best friend for homework, and their phone operating system, Android, has a plethora of apps, not to mention numerous OEM's. Apple is the company that creates high end, easy to learn products. They make you pay a premium for their products ($2,000 for a MacBook Pro, everyone!). Apple is one of the few companies that doesn't have to do anything to be cool, they just are cool. Lots of people think of Apple as the cool one, while Google is considered your best friend for homework. What about Microsoft?

    Read More

  • Swot Analysis Of Google

    1158 Words  | 3 Pages

    Explaining Google’s business model is to say the clever idea of two PhD students from Stanford University, Larry Page and Sergey Brin founded in 1998 and originally purpose was to provide a unique internet search engine and rapidly became the leader on search engine and best advertiser seller. Google is a technology company that today offers more than 200 products, and services being internet search engine the most famous and used worldwide. From Picasa, YouTube, Gmail, Google Book, AdWords, Google search among many others Google untypical business model is direct to a main purpose to get the most out of advertising and to bring more consumers to those advertising, which are who generate more than 90 percent of Google’s revenue.

    Read More

  • Apple Product Strategy Essay

    1041 Words  | 3 Pages

    What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.

    Read More

  • Essay On Apple's Strategic Planning Process

    1071 Words  | 3 Pages

    Apple is one of the leading company dealing with technologies and is a type of company that innovates more often than any other companies in the same industry. We can call it luck that Apple is successfully, but the reality is that it has a very innovated and unique planning process. Its planning process consists mostly of focusing on a limited number of products that customers would be interested, like it is mentioned that Apple takes into consideration what “staffs’ friends and relative think about Apply product and how it can be improved.: (Case Study, pg.1) I would say Apple has a much defined goal/mission, which is shaping a name in the industry, and directing its product planning and conception to lead to industry. From the case study, it is crystal clear that Apple focuses more on innovation than anything else. Apple also “reviews its plans every week, on Mondays to review the product they are working on, to make sure that all the issues are addressed.” (Case Study, pg. 2) I would say Apple uses tactical planning, which is short term for actions and plans. For example, Apple does not take a lot of time to plan a product and by meeting every week shows that they want results and actions quick. Apple also uses operational, by setting a specific direction for the

    Read More

  • Compare And Contrast Essay On Apple Vs Android

    1209 Words  | 3 Pages

    Apple uses a app called the app store. This has thousands of apps that people can purchase. These are made and designed by people. The only thing with apple is that you can only purchase apps on the apps store. When people start talking about android there are many different phones and devices that a person can use. For instance someone can buy the galaxy s6. This phone runs on android 5.0! This is the latest software that has come out. Whenever you buy an android phone they use only android. These devices can run both systems. Android has there own app store that they use. Android is more complex. You can design android to the way you like it. People who want a device that you can customise use android. Android is more for the advanced phone geeks. Apple is more simpler for people to understand and use. The samsung galaxy s6 has a lot of cool features. There 's a camera With 5-megapixel front and 16-megapixel back cameras that can launch in just 0.7 seconds, capturing moments the moment they happen is as simple as point, click, snap. And thanks to an f1.9 aperture, even low light party shots will look as amazing as you remember(Galaxy S6). This phone is Protected by the very latest Gorilla

    Read More

  • Why Is Apple Company Unethical

    772 Words  | 2 Pages

    Apple Company was formed by Steven Paul Jobs and Stephen Gary Wozniak in 1977 in California, the United States. It mainly deals with consumer electronics, computer software and commercial services, such as iPhone, iPod and Macintosh computers. In present, Apple already became a leader in the consumer electronic industry and also it is one of the biggest technology company in the world with over $60 billion revenue per year. As an international American company, Apple Inc. has a great number of cooperative partners (Figure. 1) in different countries, such as China, Japan, the United States and South Korea. Compared to other counties, Chinese Original Equipment Manufacturers (OEM) is the most unethical manufacturer in terms of values and non-rigorous

    Read More

  • Case Study: Microsoft Still The Leader In Computer Operating Systems

    1470 Words  | 3 Pages

    The company and business model that I believe will prevail in this epic struggle is Google. Google has many positives rather than negatives, and these positives include that it is a well-established company, it is entered into all business markets, and it also bet on of the most time relevant feature of the mobile computing market. In being a well-established company, Google is able to outdo and even go up against Apple and Microsoft. As Google is entered into the three basic markets of mobile computing, including hardware, operating system and the application stores (Laudon & Laudon 2014).

    Read More

  • Compare And Contrast Essay On Iphone Vs Android

    1020 Words  | 3 Pages

    There are many different brands that produce Android smart phones. Along with different brands, as you can imagine there are an abundance of models too. So whatever you may desire in a phone, there are many different options to choose from when selecting an Android. As I stated earlier, the Google Play Store do not have many limitations on apps. This allows companies and individuals to upload and create their own apps, causing there to be more apps available to Android users. Not only are there more apps, the selection is much more broad and a desirable type of application may come in different forms over the Google Play Store. This also allows different music players to be downloaded and used. Music can easily be downloaded onto an Android and played with the many different music applications. The possibilities when it comes to music on an Android are infinite really. On the other hand, iPhone only has one brand making the phones and that is Apple. So only one company makes the phones and only releases a few models every year. So the options are much more limited and the decision is more likely to be based on the dollar amount spent on an iPhone. The App Store iPhones use is like a library that only holds bestselling authors. There are limitations set on the apps so the variety is much smaller than the Goggle Play Store and the diversity of applications is nothing compared to the Androids market. Along with being limited on

    Read More

  • Emerging Nokia's Case Study: Emerging Nokia

    1110 Words  | 3 Pages

    Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any

    Read More

  • Apple Google And Microsoft Case Study

    557 Words  | 2 Pages

    Apple’s business model focuses on giving the customer technology that is modern, is easy to use, and is good quality. The company gives consumer a personalized experience through their hardware and software. Even though Apple limits the software that customers can access, the company is the leader in mobile software applications, thanks to the popularity of the App Store on its iPhones. Apple’s strengths include: their mobile devices (e.g. iPhone), Apple has a very loyal user base that has steadily grown and is very likely to buy future product offerings. Google’s business model focuses on giving customers a great searching service, advertising service. Google makes its searching service easy to use for its customers and it enhances the user’s ability to do more. Its advertising service allow companies and small businesses effectively reach potential customers. Google’s main areas of strength it’s on search and advertising se...

    Read More

  • Apple And Samsung: A Comparison Of Apple Vs. Samsung

    732 Words  | 2 Pages

    In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.

    Read More

More about Apple Business Model Essay

Open Document