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Brief history of apple inc
Brief history of apple inc
Brief history of apple inc
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Apple is a transnational American corporation that is specializing in the design and development of personal electronic devices, software and personal computers. Some of the most notable product developed by Apple includes Macintosh computers, IPod, IPhone and iPad. Some of the most poplular software developed by Apple include Mac OS X, iTunes, iLife etc.
Company was founded on April 1, 1976 in Cupertino, California. Initially it was named as Apple Computer, Inc. However, thirty years later, on the January 9 2007, the word “Computer” was removed from the company’s name due to the fact that the Apple entered the new market of personal electronic devices in addition to its traditional orientation on personal computer market.
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Two guys representing Mac and PC standing against the white background and talking about basic product features and computer related topics. No mention of the price, professional voice actors, no drama, and even no information on how to buy a Mac. However, technically this is one the best examples of clarity and simplicity in the market. It is aims to make a single and one point only: “Macs are superior in every way”.
In these examples we can trace evolution of Apple’s advertising strategy. Promoting very loudly and effectively 30 years ago and gradually running into simpler, clearer but yet effective commercials that promote same idea of Mac’s superiority over the PC.
The strategy of “simple as it gets” advertising, applies to all current Apple products advertised not only on TV but also through billboards and magazine ads. In fact all Apple products stick to to this rule of simplicity and intuitiveness making them accessible not only to tech-savvy customers, but also to kids and
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In the past 8 years since the release of first iPhone, Apple has not came up with any drastically, creative idea. All they were doing is increasing the size of the phone, the processor speed and camera resolution, otherwise concept remained the same. Is there a possibility that Apple experiencing innovation decline? Should they rely on same marketing and advertising methods? In addition Apple’s stock has been showing its worst performance in six years. It appears that company has reached its mature stage and is in desperate need of changes to avoid the decline. They need to go through the rebirth process like the company did in 1998 with iMac and in 2007 with
Seth Stevenson has written an exemplary article denoting his opinion of Apple’s advertising campaign using PC man, actor John Hodgman, versus Mac boy, actor Justin Long. The commentary is well documented with examples and opinions generated from Stevenson’s experience and knowledge. He generates a sense of belonging, to some of the audience by appealing to the experienced PC user’s knowledge of PC functionality. This inclusion may be lost on those not well versed in PC usage, or those whose only knowledge is that of a Macintosh.
According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.
Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Apple is an American producer of personal computer, personal computer peripherals, cellular telephones and PC programming. It was the first effective personal computer organization and advanced the graphical client interface. Its central command center is situated in Cupertino, California. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to create and offer PCs. Apple is presently the world 's second biggest data innovation organization by income after Samsung Electronics, and the world 's third biggest cellular telephone producer.(Apple, 2012)
According to Forbes, in the past 10 years Apple has sold over 1.2 billion iPhones alone, adding up to about $100 billion in net profit. In 2015 alone Apple spent $933 million on only advertising, but who are they trying to get to buy their products? Companies similar to Apple have started to target younger audiences by buying advertising space on social media sites that are more commonly used by younger individuals. This technique is one of the most common, because it is used to create a brand identity. This essay will examine Apple’s company’s background, advertising techniques and location, and how it’s advertising affects today’s youth.
.... "Apple Computer." St. James Encyclopedia of Popular Culture. Ed. Sara Pendergast and Tom Pendergast. Vol. 1. Detroit: St. James Press, 2000. 106- 107. Gale Virtual Reference Library. Web. 17 Oct. 2011.
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California, is a multinational technology giant. Developing, designing, creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems transfer and sync on all Apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of devices and programs that are not only visually cool but also easy to use and makes my life easier.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.
Apple Inc. Founded by Steve Jobs, Ronald Wayne, Steve Wozniak in April 1, 1976, is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.