I am going to do my personal study on Andy Warhol one of the most influential artist on the Pop Art movement. I hope to produce a realistic and correct account of his life and will be investigating his obsession with fame and money and whether he was in the art world for the money.
No other artist is as much identified with Pop Art as Andy Warhol. The media called him the Prince of Pop.
Warhol made his way from a Pittsburgh working class family to an American legend.
Andy Warhol the American artist, photographer and filmmaker was born in 1930 in Pittsburgh as the son of Czechoslovak immigrants. His father was as a construction worker and died in an accident when Andy was 13 years old.
Andy showed an early talent in drawing and painting. After high school he studied commercial art at the Carnegie Institute of Technology in Pittsburgh. Warhol graduated in 1949 and went to New York where he worked as an illustrator for magazines like Vogue and Harper's Bazaar and for commercial advertising. He soon became one of New York's most sought of and successful commercial illustrators. In 1952 Andy Warhol had his first one-man show exhibition at the Hugo Gallery in New York. In 1956 he had an important group exhibition at the renowned Museum of Modern Art.
In the sixties Warhol started painting daily objects of mass production like Campbell Soup cans and Coke bottles. Soon he became a famous figure in the New York art scene. From 1962 on he started making silkscreen prints of famous personalities like Marilyn Monroe or Elizabeth Taylor. The pop artist not only depicted mass products but he also wanted to mass-produce his own works of pop art. Consequently he founded The Factory in 1962. It was an art studio where he employed in a rather chaotic way "art workers" to mass produce mainly prints and posters but also other items like shoes designed by the artist. Warhol's favorite printmaking technique was silkscreen. It came closest to his idea of proliferation of art. Apart from being an Art Producing Machine, the Factory served as a filmmaking studio. Warhol made over 300 experimental underground films - most rather bizarre and some rather pornographic. His first one was called Sleep and showed nothing else but a man sleeping over six hours.
In July of 1968 the pop artist was shot two to three times into his chest by a woman named Valerie Solanis. Andy was ser...
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...a seven hour , virtual y unedited film features many of the actors from Warhol’s New York City studio know as The Factory. Improvised dialogue, lack of plot, and extreme eroticism were trademarks of the The Chelsea Girls as well as later, more complex films, such as Lonesome Cowboys and Trash. In addition to working with art and motion pictures, Warhol helped promote the rock group Velvet Underground and produced the album Velvet Underground with Nico.
Warhol’s publication includes The Philosophy of Andy Warhol: From A to B and Back Again and America, a collection of his scathing phoographs of contemporary life in the United States. From 1969 until his death, he published Interview, a monthly magazine with illustrated articles about current celebrities. In 1994, the Andy Warhol Museum, the Largest single-artist museum in the United States, opened in Pittsburgh, Pennsylvania.
Andy Warhol’s pieces are interesting sights to see. His use of color and space is excellent. He uses everyday items and people to create his masterpieces. He has changed the way people look at art. Simple items can be looked at in different ways.
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Andy Warhol was a graphic artist, painter, and film maker, amoung other things, also associated with Pop Art. He moved to New York, around 1950, where he did his first advertisements as a comercial artist and, later, began showing in expositions. One technique employed by Warhol involved repeditive silk screen prints on canvas. He used this method to produce many series of prints with various, easily reconizable images. Between 1962 and 1964 in his self titled studio “The Factory”(Phaidon 484), Warhol produced over two thousand pictures. One of these, Lavender Disaster, was made in 1963 and belonged to a series of pictures all including the same image of an electric chair.
Known for being the father of Pop Art, and a giant in pop culture, Warhol dominated the art scene from the late fifties up until his untimely death in 1987. However Warhol’s influence spread further then the art world, he also was a major player in the LGBT, avant-garde and experimental cinema movements. Born in 1928 in Pittsburgh, Pennsylvania to Slovakian immigrant parents, Warhol came from humble beginnings. Becoming widely known for debuting the concept of ‘pop art’ in 1962. Warhol’s reach grew further when he started experimenting with film, becoming a major player in the LGBT, avant-garde and experimental cinema movements. Warhol’s artist studio, known famously as ‘The Factory’ became a hub for experimentation, and a go-to point for celebrities, musicians and trans folk. During this time, Warhol came out as an openly gay man, challenging the status quo of the day, a time when being homosexual was illegal. While also producing highly experiential films such as ‘Blow Job’ (1964) and ‘Sleep’ (1964) which were highly political and provocative, at the time. As art critic Dave Hickey asserts, “Art has political consequences, which is to say, it reorganized society and creates constituencies of people around it” (Hickey, 2007), Andy Warhol’s art and lived experience created a political constituency which can be best recognised in the function of the “Silver Factory” on
In 1908, He began attending the Chase School of Fine Art. At the age of fifteen he quit high school to enroll in classes at the National Academy of Design. He left the Academy a year after finding out that it was geared towards training of the fine artist rather than the illustrator. He then enrolled in the Art Students League studying inder George Bridgman and Thomas Fogarty. In addition to excelling in his skills in drawing and painting, Rockwell was introduced to the illustration of Howard Pyle.
· Rubin, William, ed. Pablo Picasso: A Retrospective. New York: The Museum of Modern Art, 1980.
I have divided this essay in three main parts. In the first part, I will give the description of the whole advertisement. The second part will be analyzing the ad and the third part will be the conclusion about how people got convinced by this ad to buy their soccer shoe. Nike Inc. is an American multinational corporation that is into designing, manufacturing, developing and marketing services worldwide. It also provide service in footwear, apparel, equipment, and accessories. It is one of the world's largest suppliers of athletic shoes and apparel. It is also a major manufacturer of sports equipment, which generated revenue in excess of US$24.1 billion in its fiscal year 2012.Nike employed more than 44,000 people worldwide as in 2012. The brand alone is valued at $10.7 billion. Hence, making it the most valuable brand in sports.
...st people would buy Nike products during sales when the products are sold at a cheaper price or during sports related events, such as the FIFA World Cup every four years, when there is a “sports fever”. They look for performance and design in the products and also whether or not it is “value for money”. Nike also tries to attract people of different user status to buy their products. Nike attracts ex-users to use their products again by showing that they provide superior customer value when compared to other competitors, potential users and first-time users are attracted by the benefits that the product can offer them. Nike retain their hard core loyals by offering premium quality products with unique designs to allow consumers to stand-out, soft core loyals are captured by providing products at cheaper price as compared to similar products offered by competitors.
In the mid-1950s in Britain and late 1950s in the United States pop art is a movement that rise. Eduardo Paolozzi and Richard Hamilton in Britain, and Robert Rauschenberg and Jasper Johns in the United States Shaped the pop art movement among the early artists. Art itself refers not as much as to the attitude behind the art. Mass culture, such as advertising, comic books, and mundane cultural objects of pop art employs shape, form, value or line. As well as in expansion of those ideas, pop art interpreted as a reaction to the then-dominant idea of abstract expressionism. Art movement that precede postmodern art, or are some of the earliest examples of postmodern themselves are known as post art and minimalism.
Screen printing involves a lengthy process and requires a great deal of patience and an eye for detail. During the 1960s, he founded his studio, “The Factory” and mingled with a wide range of artists, writers, musicians, and underground celebrities. In the studio, Warhol would direct his team in the creation of silkscreens and lithographs. His work was in high demand, and he utilized the help of the “Warhol Superstars” to mass-produce his silkscreens. This group, made up of adult film stars, drag queens, drug addicts, musicians and socialites helped create the atmosphere for which “The Factory” became
Andy Warhol 's most notable work made him explode onto the art scene, this being his Campbell’s Soup Cans. This piece of art consisted of 32 images of Campbell 's soup each being a different flavor. Warhol used his advertising skills when making this masterpiece, he used it to convey a sense of mass production and conformity. As well as the message the work conveys there is also another key point to the piece, that being unlike most of his other works that were done in his signature silk-screening process Warhol hand painted all 32 cans. Alas even Warhol 's best could not hold a candle to Da Vinci 's undeniable masterpiece. The piece in question is the undeniable Mona Lisa, Da Vinci 's master piece is the most recognizable piece of art on the planet. The mere mention of the Mona Lisa and the mind instantly snaps to the great masterpiece in question "painted for Florentine silk merchant Francesco del Giocondo, who commissioned it for his wife Lisa Gherandini, Mona (Madame) Lisa del Giocondo (La Gioconda), to mark the birth of their second son". citation This undeniable piece of art is so highly regarded that it has been in the Louvre since 1797 and before that in the palace 's of Fontainebleau and Versailles, and even did a short stay in Napoleon Bonaparte 's Bedroom. Now Forever entombed in its climate
One of the most unique figures in the continuum of the art world, Marcel Duchamp changed the way we look at and produce art today. Marcel Duchamp was by far, one of the most controversial figures in art. Two of the most well known and talked about pieces by him are The Fountain and The Bride Stripped Bare by her Bachelors, Even . Duchamp created many other pieces that caught the attention of critics, other artists, and the population in a negative way; however, these two pieces alone, brought about the greatest amount of controversy.
Munch’s first official art training began at the Technical College in 1879. The following year he entered a design school where he became very interested in freehand and modeling classes. In 1882, Munch and six other artists rented a studio which was headed by Christian Krohg, Norway’s leading artist at the time.
Campbell's Soup Cans work suggests a mechanical uniformity that is repeated in the thousands of homes that have a similar object, a banal and common representation of the spirit of our time. Warhol continued to express his ideas about consumerism and kept using repetition in his work. He created several works that involved the same theme of Campbell’s Soup Cans throughout the years.
Moffat, Charles. A. http://arthistoryarchive.com/arthistory/popart/Andy-Warhol.html. November 2007. Web. 22 November 2013. The Art Story Foundation.
This is the best way by which Nike has used to convey its significance, because the target audience appreciates and relates to their idols. Nike uses inspirational stories that are related to sports and fitness to build its communication. They use pictures or verbally transmitted to deliver their story. Nike main aim is to broadcast as excitement and affection. For this sometimes Nike provides advertisements that are related to emotion that will reach the target audience. Nike use to print advertisement which performs the individualism of women, which helps them to convey
Nike, Inc. aims to deliver value to their shareholders by establishing profitable products. They focus on Nike Brand and Brand Jordan that consist of seven major categories: running, basketball, football (soccer), men’s training, women’s training, NIKE Sportswear, and Action Sports. Despite the seven major categories, they also produce products for kids, athletic, and recreational uses. Among all of that, NIKE Sportswear, Running, Basketball, Football (Soccer), and kid’s shoes are the top-selling products. Nike wants to target active people of all ages by giving the best quality of products and services. Their strategy it to create personal deep connections between the consumers and their brand, and to deliver compelling consumer ...