Andrew Carnegie

978 Words2 Pages

He considered himself a Scottish Immigrant and also made a huge impact on the business aspect during the Gilded Age. Andrew built the world’s largest most up to date steel mill. After this huge creation, he became the best-known manufacturer during the late 1800’s. He was one to pioneer new strategies to seize markets and consolidate power. During his business career, he used a strategy called vertical integration, which did exactly that. Vertical integration was a tactic that would bring stability to the steel empire. Carnegie integrated by buying out all the companies needed to produce his steel. Carnegie eventually sold his company to the most famous banker, J.P. Morgan, making Carnegie a fortune and one of the richest men. In the book the author states, “from competition to consolidation”, and I believe that Andrew Carnegie was king of this. He truly used his marketing strategies to shrink his competition while consolidating the factory types.

Brooklyn Bridge:
The 14-year construction of this urban landmark that stretched across the East River was completed in May of 1883. This was not only a bridge; it stood for many significant symbols. During this time period, the industrial aspects of things were at its peak and this represented the strength of the industry. Also it symbolized the use of immigrant workers and how much time and effort they put into making this bridge. Twenty seven men died while creating this bridge and that is something that most people forget when looking at the bridge, people risked there lives while giving a society that people needed. Not only that but it took tons and tons of steel and iron in order to complete this bridge and it was part of the steel and iron boom. This landmark led to the rise o...

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...steel business in the world. This boom of steel made Andrew Carnegie dominate in the industry. He supported the steal, elevated trains, and iron rails by his creation of the steel business. Andrew Carnegie used vertical integration, defined above, in order to make his business successful. Andrew’s biggest rival was John D. Rockefeller, who was the king of the oil industry. Though Rockefeller had tactical marketing strategies, he was demanding illegal rebates with the railroad companies in order to keep his business alive. He then had to pioneer a trust which meant that he would gives shares to trustees who hold the stocks “in trust” for their stockholders. J.P. Morgan comes into play with his finance capitalism, consolidation, and elimination. I believe that each these people had their own power and success and not one of them had better successes then the others.

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