Analyzing Nike's Advertisements For The Cleveland Cavaliers

I was given four different Nike advertisements and was told to look at them and analyze them. When I look at all of the advertisements that I was given for this assignment, I see that they are all different people. They also all play a different sport and portray a different aspect of that sport and a different aspect of athleticism. Some of these advertisements are trying to get the audience’s attention so that they will purchase the Nike items but some of the advertisements are telling a story or trying to get a point across to their audience.
Searching more deeply into all four of these Nike advertisements that I was given, I noticed that they were using a different sport in every advertisement to portray a different meaning. They were not

After analyzing this advertisement and thinking about what it could be talking about and who it could be pointed towards, I think that this Ad was trying to reach out to their audience about how basketball is such a great sport to be a part of. I also think their purpose and audience of this ad would be younger basketball fans and people who love and or play the sport of basketball. Nike was really focusing on basketball and its qualities of why it is such a great sport to play. In the picture, it also has the phrase “You will notice. You will scream. Because You want it to happen.” And in that sentence, they are talking about basketball and about how the fans want big things to happen on the basketball court. I think they used LeBron James as the main player in this image because he is so well known and such a good and well-known player, he can bring a lot of fans and attention to Nike. I also think that they used this picture because LeBron’s face really shows dedication and hard work in the sport he plays. The advertisement also says, “will to win” and after briefly thinking about what this could mean I came up with if you act or play the way that LeBron James is portraying and if you want to win and have a will to win then you can prosper in the sport of

It’s hard not to when you’re looking at a world record holder.” When I first looked at this ad I was trying to figure out what they were selling or what the point was that they were getting to but then I realized what it actually was representing. This advertisement is of a man who is a Paraplegic. Even with his condition he still had dreams, he still had goals, and he obviously worked very hard in his life to accomplish his goals and dreams. Instead of trying to sell something physical to the audience it was more of aspiring to prove a point or tell a story to the readers. People stare at him because of his illness not because they know of all the good he has done and that is what this ad is setting out and purposing to their audience. Just because someone is different does not mean they are not great, it does not mean that it will stop them from doing big things. Something that really made this advertisement hit me hard was that when I was in Middle school and freshman year of High school there was a boy who was born without one of his arms. It was extremely hard for him because he always wanted to be a baseball player and he really struggled emotionally with that aspect. But he ended up participating in cross country and he ended up being an awesome runner and one our best, so when I saw this advertisement it was