Analyzing Hillary Clinton's Speech

Priti Desai
COMS 040
Speech Analysis
Hillary Clinton's 2016 Presidential Campaign Launch Speech – Saturday, June 13, 2015
Former Secretary of State Hillary Clinton launched her 2016 presidential bid on April 12, 2015 with a Tweet and a campaign video. Clinton gave her announcement speech at the Franklin D. Roosevelt State Park in New York City. In her announcement speech, Clinton positions herself as the strongest candidate on the issue of creating an economy that works for every American by framing it as an unfair system that is in need of change. To gain support for the issue framing, Candidate Clinton constructs her character as a champion and a nurturing mother and incites the emotions of anger and hope.
Hillary Clinton officially launched

Throughout her speech, Clinton makes it very clear that improving the economy is very important to her. She states, “I’m running to make our economy work for you and for every American” (Clinton). Clinton shows she will create an economy that will treat every citizen fairly and allow for equal opportunity. As the speech continues, she addresses some specific policies. Clinton says, “I’ll propose to reward businesses who invest in long term value rather than the quick buck – because that leads to higher growth for the economy.” Clinton’s statement is proclaiming an explicit plan, but the end goal is economic improvement; it is her main prerogative. Her announcement speech repeatedly sets an agenda of creating an economy that benefits all of

Clinton repeatedly concluded that all her economic policies would be created fairly for every American and create equal opportunity for the majority of the population. Of course, Clinton is not the first candidate to make these promises. In fact most Democratic candidates do. But it is not every 4 years that a Democratic candidate is found in