Analysis Of Woolworths

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In my lit review, I looked at why Woolworths was the ultimate food retailer. I was sure that this was the case, because of the quality of the products that Woolworths sells and offers for the consumers. That consumers would prefer buying from Woolworths, because of the quality and its convenience, however, this is not exactly true. I found out that yes Woolworths is more popular in some instances, but because of the cost of their products, many people prefer to buy from more affordable retailers like Checkers, Pick n Pay, OK, Spar, etc. Woolworths sends out regular customer survey emails and does the voice of the customer every month, which helps to find changes that need to be made to products or stores. Woolworths also does Trial …show more content…

People also prefer the more convenient stores, so if they are on their way home from work and need to get dinner, they would go to places like Checkers or Pick n Pay instead or the express stores at the garages. In my research, it became clear that, yes Woolworths is more popular, but not by much. Other retailers are right behind on the ultimate retailers list. What helps Woolworths be on top though, is probably the fact that because they sell clothes, food and household equipment, people go there when they need to shop for all of the above, giving Woolworths the advantage they need to stay on top. So all in all, my research on if Woolworths is the Ultimate retailer and why is correct, but it's not as true as I had thought. I had thought that the gap between Woolworths and other retailers had been a lot bigger. Through doing this research for this task, I have learnt a lot about Woolworths as a retailer as well as where people prefer to shop and …show more content…

 The months grocery shop has declined with more people buying on a weekly basis or more - this is due to easy access of stores and longer opening hours.  Price for value, freshness and quality perceived has improved at Woolworths.  The Woolworths range of products as well as stock of mainstream brands has increased, so that most shoppers can do their whole shop in the store.  Awareness of the WW brand, points of difference, sustainability and responsible farming has increased.  Awareness of recycling and sustainability/responsibility is influencing more shoppers than in

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