Exploring The Purpose Of The UNICEF Website

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UNICEF was founded in 1946 and is an organization that helps children around the world to fight poverty, malnutrition, illnesses, and have their chance in life. The purpose of their website is to raise awareness about problems that majority of the world 's children are facing including poverty, malnutrition, disease, discrimination, and violence as well as raise money to help children.
UNICEF’s website(http://www.unicef.org/) is intended for readers who are 16 years old and up. The audience of the article have to understand that not every child on this planet has a fair chance in life. The audience would understand the problems UNICEF is trying to solve if their level of education is high school and up. The intended audience 's cultural perspective is focused on developed countries that have the abilities to help …show more content…

The tone and voice are consistent throughout the website, whether it is a video about 14-years old Syrian refugee or a recent story about classrooms in Yemen.

Navigation

The main/late news content of the website is located in the middle of the page and uses HTML5 or java script and scrolls through latest stories about children around the world for you. By clicking on any content in the late news section, the reader is taken to either a video that features the story or an article. All the recent stories or any content on the website is

accompanied by various pictures that represent certain problem the best. The graphics and visuals encourage interactivity and attract more people to help. The graphic features definitely match the audience’s expectations about the website. With this specific issues, visual content is extremely important since it helps people to understand how serious the issue actually

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