Analysis Of The Bosch Group

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The Bosch group was founded in Stuttgart in 1886 by Robert Bosch as a precision mechanical and electrical workshop. Nowadays it´s the world leader in providing technology and services, divided into four business sectors: • Mobility solutions – It´s the world´s largest independent parts supplier to the automotive industry. • Industrial technology – This sector incorporates the divisions Drive and control technology and packaging technology • Consumer goods – Provides a wide spectrum of products and solutions in the areas of power tools and household appliances • Energy and Building technology - Offers a wide range of products and solutions from the areas of HVAC, solar energy and security systems Since the beginning of 2015, these have had …show more content…

It comprises Robert Bosch GmbH and its more than 340 subsidiaries and regional companies in 150 countries. This worldwide development, production and distribution are the basis for continued growth. In 2014 Bosch applied for some 4600 patents worldwide and was approximately 290 000 employees contributed to generate a turnover of 49 billion euros. The differentiated structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for long-term planning and commitment to important investments to secure the future of the group. Ninety-two percent of the share capital of Robert Bosch GmbH belongs to Robert Bosch GmbH stiftung a nonprofit foundation, inspired by the founder Robert Bosch´s spirit. The Robert Bosch foundation uses the dividends from the companies only for social and Charity purposes and aims to develop training areas, art, culture and science. The Bosch group performed well in 2014. Sales grew 6.3 percent to 49 billion euros, exceeding the sales target. Exceptional strong sales growth was recorded in the mobility solutions businesses sector and in Asia Pacific. 2.1 The Bosch Car Multimedia …show more content…

The Problem statement and business opportunity Nowadays boat instruments are mainly analog, the information is very dispersed among the navigation panel making it hard for users to pay attention to all the indicators and requiring a lot of practice to fully control the boat. The reason behind this old fashion display instruments is because the boat industry is roundly with a 5 years delay comparing with the automotive industry. Bosch Car Multimedia Portugal has a unique opportunity to develop these systems for boats since it has already proved that it is capable and successful building them to the automotive. Furthermore Bosch could even improve the actual system by integrate all the information coming from the sensors and turn it into useful navigation support. Alongside with this lack of integration we can see that the market trends are moving that way with recent release of new technologies like 3D charting, AIS support, embedded charts, multi-function and networking. Since the first iPhone was sold in 2007 things have changed forever. Nowadays an iPhone or a tablet does everything. Figure 4 - Marine navigation on an

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