Analysis Of Starbucks

Preparation as defined by Webster’s dictionary is the action or process of making something ready (Merriam-Webster Incorporated, 2014). Starbucks Coffee Company coffeehouses are famous for a meeting place to enjoy a flavor-filled coffee or tea along with a delectable treat with good friends, family, or coworkers. Starbucks sell premium coffee roasts for any person’s preference along with a wide menu of hot and cold drinks and treats to satisfy any customer (Starbucks Coffee, 2014). The value Starbucks sets into the economy, workplace, and in the products is visible in the mission statement. Year over year, Starbucks has been able to increase their revenues. No matter how the economy is doing, Starbucks has efficiently managed its cost structure by adapting and diversifying its product line-up allowing for increased profitability.

Starbucks Coffee (2014) mission statement is “Our mission: to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time.” Starbucks values go beyond serving a cup of coffee to customers. Starbucks values go to the lengths of providing the highest quality of coffee; improving the lives of people who walk through the door; treating employees as partners; making sure shareholders receive incentives; providing a place for customer to escape the stress of life and enjoy a day with family and friends, and to be the most recognized and largest coffee retailers worldwide. According to Starbucks Coffee (2014), “Starbucks is fully accountable to get each of these elements right so that Starbucks-and everyone it touches-can endure and thrive.”

Strategic planning is defined as "an organization's process of defining its strategy, or direction, and making decisions on allocating its resour...

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...ell known saying. To be successful; organizations have to make adjustments and adapt to our ever changing society. Change, planned or unplanned is inevitable. Nature of the workforce is change that occurs when the dynamics of the workforce are shifted, such as jobs being outsourced, immigration, gender, cultural and age differences. Technology has changed standard operating procedures for all organizations because of the opportunities that technology creates. Economic shocks have occurred due to the economy. Competitors are more abundant for organizations now because products can be purchased worldwide and cheaper, so a company always has to be aware of what separates them from the rest. Management will have to be educated on the newest tools and techniques used to easily identify and analyze the organizations Strengths, Weakness, Opportunities, and Threats, (SWOT).