Analysis Of Starbucks

Strategic Choices
Situational analysis
Corporate Level-Strategy:
Corporate level strategy is concerned with the selection of business in which the company should compete and with the development and coordination of businesses. It creates value through business in order to ensure success business and competes with rivals.
Starbucks corporate strategy has been to establish itself as the premier supplier of the finest coffee in the world, while providing superior delivering services towards their customers. They have proven that by maintaining their promise to their customer as Starbucks a great and proven work environment for every staff member in its retail stores. Starbucks always trying to satisfy its customers through upholds diversity and promises the highest standards for its products. In between, it also serve the community and the environment. Also, Starbucks remain to be profitable although there is slightly slow growth .Starbucks is also being one of the fastest growing companies in the country. However, Starbucks’ coffees price which emphasize high quality coffee beans sells much expensive than other market competitor product. This situation indirectly way creates the opportunity for rivals. Even though Starbucks has high reputation and loyalty customer but there is still others look for cheaper price coffee.
Besides, Starbucks pursued retrenchment strategy as they started in July 2008 close stores to reach 600 by the end of 2009.One more strategy should be added to diversify in related business to secure the company, as they depend only on coffee products.
Business Level strategy
Starbucks is a single business company which more focusing on coffee-related products and retail stores. However, it should focus on more dif...

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...now a days. As the internet services convinced for users to access, and easily get the information and details about promotion. It helps to spread the news towards consumers in a short time. By the ways, Starbucks can try others distribute channels such as advertisement board , brochures and road shows which are also the efforts should be imposed to enable the consumers get to know Starbucks.
Apart from that, market penetration and market development strategies will enhance the strength through increase the sales and profitability of Starbucks. The way where Starbucks distribute the packaging of Starbucks instant coffee will definitely increase the sales besides satisfying customer demand. However, the guidelines to introduce an accurate mixing level of the coffee in a tea bag style to assist customer provide high quality coffee will definitely increase the sales.