Analysis Of Lucky Strike Cigarettes

Nowadays, the only advertisements one sees on TV of cigarettes are the ones showing someone how deadly they can be, as seen in figure 2. Believe it or not, back in the 1930s, if one smoked cigarettes, they were cool and glamourous. Women were sexy and independent when they had a cigarette between their lips. Now, however, if a woman is seen smoking, she is seen as having a disgusting habit. The reality of smoking, seen in figure 2, is that a cigarette does not make a woman appealing. It’s just not cool or trendy anymore to smoke and once they banned smoking in certain areas, people lost interest. Smoking is something that strips one of all beauty leaving them rotting on the inside and out. The first ad seen in figure 1 was made in 1929 and promotes Lucky Strike cigarettes using a beautiful, young looking woman. She is shown as being very healthy with a thin figure, but as you can see she is casting an obese looking shadow. Lucy Strike is known for its ads being based off woman’s beauty and in this it is meant to symbolize that smoking will make one skinny. They exploited the insecurities of women to

It’s not something someone does now to feel part of the crowd. In old movies you usually see everyone with a smoke in their hand no matter the place like school, work, movie theaters, hospitals, and even on planes. This was their reality during those times. It was common for people to smoke wherever they pleased, but now that is almost impossible to do. Advertisements like that in figure 1 were everywhere, but then people started realizing that smoking cigarettes was not good for you in any way. Cigarettes not only affected the appearance of smokers, but were also a leading cause of cancer. So society replaced these advertisements with those seen in figure 2. It has now become rare for someone to walk into a building that allows smoking cigarettes; they have basically been