Analysis Of Jaguar Land Rover Automotive Ltd. (JLR '

1335 Words3 Pages
bulb-icon

Recommended: Impact of economic crisis on automotive industry

This report identifies Jaguar Land Rover Automotive Ltd. (JLR) and its strategy as a global. After recording losses for many consecutive years, it has seen a huge improvement in general performance since acquisition by Tata Group of India, recently taking a profit in excess of £1.5bn in FY’12 (1).

This report will analyse Brazil’s luxury market segment and also South America’s market. It will also analyse Brazil’s automotive industry and the autoparts industry and how and why JLR may succeed in achieving its 2020 goals of selling 1 million units based on its global and domestic strategies.

INTRODUCTION

This report analyses the market position and performance of Jaguar Land Rover Automotive Ltd. (JLR), owned by Tata Motors Ltd., a subsidiary …show more content…

As the government increase the interest rates and tighten its credit availability and high inflation rates, light vehicle sales in Brazil have gone down. Lower demand for vehicles have prompted some of the leading automobile manufacturers to undertake measures such as shift reductions, layoffs and decrease production levels in order to the supply and demand in line.
Jaguar Land Rover has decided to build its manufacturing plant in Brazil due to the strong premium vehicle sales despite the decline of the overall automotive market in the country
Brazil’s auto market expected to rebound and Brazil’s economic situation is forecasted to improve. This will boost the vehicle demand, timely for JLR to start producing and selling locally-built car models.
The central bank’s decision to tighten their monetary policy, among other factors could see Brazil’s economic situation improve in a couple years to come. With that it will uplift consumer sentiment and in turn will boost auto sales.

AUTOMOTIVE / AUTOMOTIVE PARTS INDUSTRY IN …show more content…

This has elevated the issue of competitiveness of the supply chain installed in this country, whose ability to survive in the near future is in question due to perpetual increase on imported products. The future of this industry and the products sold in Brazil will not only be affected but it will slowly affect the local design parts, systems and end products’ capacity.
This Inovar initiative would help the domestic manufacturing sector in Brazil that has been highlighted to be a weakness despite the expansion of the car market and increase the chances to for Brazil to be the core production and commercialization of vehicles. This aggressiveness in attracting automakers via this initiative that rewards companies with a manufacturing base within its country and penalizes those that import will have a positive impact to the industry, employment rate and will put Brazil in a very good global spot.
This initiative would push the automotive industry and further uplift Brazil’s economy and is a step forward to create a truly global manufacturing

Show More
Related

  • Brazil, a Flourishing Country with Third-World Characterisitcs: On Hosting the 2014 World Cup and Olympic Summer Games of 2016

    757 Words  | 2 Pages

    For the government to overcome deficiencies efficiently in the sectors of industry, the private sector must have an active involvement in capital investment and creation of services. Brazil’s potential in a global market is set back by inefficiencies in infrastructure that turn away private investment.

    Read More

  • Country Analysis Of Brazil (Cultural Circumstances)

    1243 Words  | 3 Pages

    Due to its high population rate (large labour pool), its vast natural resources and its geographical position in the centre of South America, it bears enormous growth potential in the near future. Aligned with increasing currency stability, international companies have heavily invested in Brazil over the past decade. According to CIA World Factbook, Brazil had the 11th largest PPP in 2004 worldwide and today has a well established middle income economy with wide variations in levels of development. Thus, today Brazil is South America's leading economic power and a regional leader. 2.

    Read More

  • Brazil

    532 Words  | 2 Pages

    Before 1930, the Brazilian economy was dominated by a number of agricultural and mineral products for export. The world economic depression of the 1930s encouraged the government to diversify the economy, particularly through industrialization. Consequently, the importance of agriculture and mining has fallen significantly. A major objective of Brazil's industrialization policy was to replace imported manufactures with Brazilian-made ones. It is now able to export goods such as iron ore, soybeans, footwear, and coffee. Its imports include machinery and equipment, chemical products, oil, and electricity.

    Read More

  • The Alliance Between Honda And Rover

    2434 Words  | 5 Pages

    Honda, like other automotive companies, also came to the conclusion of firming a joint venture. At the moment, Honda was already famous for motorcycles in UK, but it was less well known in terms of the automobiles. While Honda’s cars enjoyed reputation for good quality and durability, the import restrictions limited its success it the European market. However, the European market was essential for the company’s global expansion. With the joint venture, Honda could avoid the restrictions on the import quota by assembling cars locally, because these cars would be considered locally produced. Moreover, a local partner could assumedly offer a better insight of the market.

    Read More

  • Pizza Hut in Brazil

    2128 Words  | 5 Pages

    Brazil's economy has a lot of potential. Throughout Brazilian economic history, the government has had an economic policy based on import substitution and it was also trying to switch from agriculture to industry. To insentivate domestic industry, the government established protective tariffs and import quotas. Most of the enterprises were owned by State such as: steel, oil, infrastructure, and others. These firms also received subsidize "long-term credit expand." For these reasons it had been difficult to establish ventures in Brazil.

    Read More

  • Import Substitution Industrialization

    1752 Words  | 4 Pages

    Around the 1930s, Brazil and Latin American began following the process of Import Substitution Industrialization, which lasted until the end of the 1980s. The ISI policies devaluated the currency in order to boost exports and discourage imports, followed by adopting different exchange rates for goods (Watkins). ISI in Brazil had an interesting effect; it created a three-prong system of governmental, private, and foreign capital being directed at the infrastructure and heavy industry, manufacturing goods, and the production of durable goods. The program worked at first but then became a serious economic problem. When the 1980s came around Brazil realized that ISI policies lead to inefficient industries because of their lack of exposure to international competition, the policies ignoring the rural sector, and finally limiting the local producers. Following the end of the ISI policies, Brazil went through many plans to correct the economy and none seemed to work until the Real Plan made real changes to the country.

    Read More

  • Dagote Case Study

    846 Words  | 2 Pages

    In 1999, following the transition to civilian rule and after an inspirational visit to Brazil to study the emerging manufacturing sector, the business made a strategic decision to transit from a trading based business into a fully fledged manufacturing organization. In a country where imports constitute the vast majority of consumed goods, a clear gap existed for a manufacturing organization that could meet the 'basic needs' of a vast and fast growing population.

    Read More

  • Automotive Industry Analysis

    794 Words  | 2 Pages

    The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).

    Read More

  • Tata Motors Case Study

    1712 Words  | 4 Pages

    The view from Tata motors perspective would be more central to seek out companies with more business plans and The company has a long term benefit like access to market knowledge and the development of firm presence on the new market and advantage would be that it limits the possibility of technology or knowledge transfer. Market commitment and Decision understand the requirement of a new market also the decision and implementation concerning foreign investment are made incrementally due to market uncertainty. The company have different approaches and implementation which are seen in the background and has different prior knowledge acquisition (Johanson & Vahlne,1977, p.34).Tata motors have understood that the arrangement was based on its acquired about the market and industry dynamics. Consequently the company had to have the commitment to allow constraint in the case of its freedom with the supplier and surrounded technology. Current activities is somewhat fascinating on how precisely the crucial of Tata motors are consistent with Uppsala theory and the result was Tata motors acquisition and in the longer terms is to move up in the value chain as much as possible, with the

    Read More

  • What Is Brazil's Comparative Advantage

    79 Words  | 1 Pages

    When it comes to Brazil’s comparative advantage there is a couple of key benefits. first , they have a sufficient amount of water, soil, and sunshine. Leaving production cost low, making them a preeminent player in agricultural products such as beef, coffee, poultry, soybeans, and sugar. Also, in 2011 it started imposing tariffs on shoes, chemicals, textiles, and barbie dolls. This would only generate more money being bought back into brazil’s economy with the imposed extra charge on goods.

    Read More

  • Toyota Products, Services, and Prices

    1088 Words  | 3 Pages

    One method that Toyota can consider is using the price elasticity of demand to determine whether to increase or decrease the sale price of their automobiles. The responsiveness or sensitivity of consumers to a price change is measured by a product's price elasticity of demand (McConnell & Brue, 2004). Market goods can be described as elastic or inelastic goods as change in quantity demanded for that good. If demand is elastic, a decrease in price will increase total revenue. Even though a lower price would generate lower sales revenue per unit, more than enough additional units would be sold to offset lower price (McConnell & Brue, 2004). In a normal market condition, a price increase leads to a decreased demand, and a price decrease leads to increased demand. However, a change in income affecting demand is more complex.

    Read More

  • Toyota Case Analysis

    1654 Words  | 4 Pages

    Introduction: Toyota Motor Corporation is a very successful automobile manufacturer that is recognized globally. They have continued to obtain and retain a competitive advantage over their counterparts, despite recalls over many years. Regardless of recalls, Toyota has been quick to rectify their shortcomings and continue to lead the automotive industry with their innovative measures. In this essay, I will discuss key internal factors for Toyota. Within those factors will include Toyota’s core competencies, which are what they do really well in comparison to their competition, three of their strength’s, which will include their posture within the automobile market and their heavy focus on research and development, and two of their weaknesses.

    Read More

  • Emerging Nokia's Case Study: Emerging Nokia

    1110 Words  | 3 Pages

    Nokia, the leader of mobile phone manufacturers, has a successful strategy in the emerging markets. According to the case study, Nokia has been extremely successful in the past 15 years. They had the longest and the most complex supply chain, held almost 40 percent

    Read More

  • Market Analysis: Four Different Types Of Market Structure

    1080 Words  | 3 Pages

    AutoEdge is facing crisis since millions of its automobiles has had to be recalled due to product quality issues. Many things should be considered in order to implement a proactive response to rectify the situation. As the research analysis, I have been tasked will helping to rebuild AutoEdge’s reputation as well as to reduce and control operating costs. When making any decision on implementing change within the organization market analysis must look at the market structure of the organization. Market structure is made up of the relationship that exists between buyers, sellers, competition, product differentiation, and ease of entry into and exit from the market. The article “Review of Market Structure” (n.d.) defines market structure as the “microeconomic characteristics of different markets” and include such elements as competition level, high versus low entry barriers, and scale (Review of Market Structure, n.d.) To make the decision the decision to relocate, AutoEdge must analysis and evaluate of market structure. This report will discuss the four different types of market structures: monopoly, oligopoly, monopolistic competition, and pure competition. Additionally, it will outline the type of market structure AutoEdge fits into, how that market structure impacts the level of competition, elasticity of demand, price, and position in the industry.

    Read More

  • Automobile Industry In Australia

    872 Words  | 2 Pages

    First, the automobile industry is in the decline period of its life cycle (Whytcross, March 2014) w...

    Read More

More about Analysis Of Jaguar Land Rover Automotive Ltd. (JLR '

Open Document