Analysis Of How Online Shopping Makes Suckers Of Us All

Have you ever bought something online? Did you think about the possibility of the internet scamming you into paying more than you needed to? The next time you shop online, you will likely do a bit more research before taking the risk. The author of "How Online Shopping Makes Suckers of Us All," Jerry Useem, attempts to influences the reader through various issue, arrangement, and style elements that online shopping, and its largest representative amazon, threatens both the economy as a whole and the readers wallets.
The author, Jerry Useem, presents his issue and information in several ways to convince the reader to his view points. Useem, maintaining a position as a writer-editor for the past seventeen years for different respectable magazines,

Useem makes several style choices throughout the article to better convince the readers of his argument. The most prevalent of Useems style choices is the explicit theme of hostility between the consumers and the provider. He writes about a "war between buyers and sellers," in which amazon, along with other big online retailers, erodes the long held "truce" held between the buyers and sellers (Useem). This diction in the article encourages the thought process of hostility between the two parties and helps convince readers of Useems argument of this online menace. Useem also uses literary devices to paint vivid pictures in the minds of readers of the more abstract topics. For example, Useem refers to the process in which many businesses start declaring bankruptcy due to their lack of ability to compete in the market place a "bloodbath" and "death spiral" (Useem). These vivid depictions that the author associates with the big online stores for the readers can only help his claim. Finally, Useem choses his sentence structure throughout the article in order to stress certain points. If he wants to stress that the reader understands an emotional scenario he describes, he will use short simple sentences such as "Patten had hit it," whereas he would use longer complex sentences when describing facts such as search history effecting Netflix subscription sales. It is through all his style choices that Useem portrays that the readers should not trust the big online