In present time why is it so important to know where our food comes from? People will say it is important to know how our foods are being prepared because there can be major health issues when we consume chemically filled meals. Are the signs that say our goods come from a farm where animals are well treated true? Or are they all lies? The ad campaign for Chipotle title “The Scarecrow” are able to answer these questions. It may not directly provide the answer, but with a thorough analysis the answer could be unveiled. The ad is directed towards the working class and the owner’s class. The ads message is to inform people that not all foods are organic and they imply that chipotle makes their food from purely organic ingredients. That gives …show more content…
In the video the people who are considered corrupt are the crows and the crows are coloured black. Throughout the video there have been scenes where the crows have been forcing the scarecrows into doing awful tasks. The personality the crows carry are they are aggressive, pushy and that they are ultimately the bad guy. On the other hand in the imaginary world the white people are considered the majority. The way white people are portrayed in the ad campaign is that they are considered the passive listeners and that they are part of the middle class. In our society all of this cannot be said about black or white people because everybody is different. This ad clearly distorts social reality due to the categorizing of people. A black male can be a kind and caring person and a white male can be the complete opposite. The ad is categorizing these people by colour making the black people look evil and the white people being completely innocent to what is going on. The owners of these big food industries are white males, for example the owner of Kentucky fried chicken who is Colonel Sanders who is a white male. In the media KFC is said to torture and mistreat their chickens by “Jumping up and down on live chickens, dropkicking them like footballs” in the video there is a scene where the chicken is being injected with chemicals. The ad is switching up the stereotype by having the black characters at the top and making the white people look innocent. The idea of a black food industry owner can be considered as corrupt and if it were a white male it would be ran in an improved manner. This distorts reality because in our society today the man with the most power in the world is Barack Obama who is a black male. It is the viewer’s choice whether to accept the reality in the ad or
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. What with the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations having been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients while slandering the name of farmers everywhere. Perhaps the most well-known is “The Scarecrow,” a three minute ad that features some of the most haunting images Chipotle has ever featured. While “The Scarecrow” uses tear-inducing images and the almost eerie music to entice the audience to the company’s “free-range farming” ideals, it lacks substantial logos yet, it still
American society has grown so accustomed to receiving their food right away and in large quantities. Only in the past few decades has factory farming come into existence that has made consuming food a non guilt-free action. What originally was a hamburger with slaughtered cow meat is now slaughtered cow meat that’s filled with harmful chemicals. Not only that, the corn that that cow was fed with is also filled with chemicals to make them grow at a faster rate to get that hamburger on a dinner plate as quickly as possible. Bryan Walsh, a staff writer for Time Magazine specializing in environmental issues discusses in his article “America’s Food Crisis” how our food is not only bad for us but dangerous as well. The word dangerous could apply to many different things though. Our food is dangerous to the consumer, the workers and farmers, the animals and the environment. Walsh gives examples of each of these in his article that leads back to the main point of how dangerous the food we are consuming every day really is. He goes into detail on each of them but focuses his information on the consumer.
Moreover, this system of mass farming leads to single crop farms, which are ecologically unsafe, and the unnatural treatment of animals (Kingsolver 14). These facts are presented to force the reader to consider their own actions when purchasing their own food because of the huge economic impact that their purchases can have. Kingsolver demonstrates this impact by stating that “every U.S. citizen ate just one meal a week (any meal) composed of locally and organically raised meats and produce, we
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?
In the book The Omnivore’s Dilemma, Michael Pollan challenges his readers to examine their food and question themselves about the things they consume. Have we ever considered where our food comes from or stopped to think about the process that goes into the food that we purchase to eat every day? Do we know whether our meat and vegetables picked out were raised in our local farms or transported from another country? Michael pollen addresses the reality of what really goes beyond the food we intake and how our lives are affected. He does not just compel us to question the food we consume, but also the food our “food” consumes.
Andrew F. Smith once said, “Eating at fast food outlets and other restaurants is simply a manifestation of the commodification of time coupled with the relatively low value many Americans have placed on the food they eat”. In the non-fiction book, “Fast Food Nation” by Eric Schlosser, the author had first-hand experiences on the aspects of fast food and conveyed that it has changed agriculture that we today did not have noticed. We eat fast food everyday and it has become an addiction that regards many non-beneficial factors to our health. Imagine the wealthy plains of grass and a farm that raises barn animals and made contributions to our daily consumptions. Have you ever wonder what the meatpacking companies and slaughterhouses had done to the meat that you eat everyday? Do you really believe that the magnificent aroma of your patties and hamburgers are actually from the burger? Wake up! The natural products that derive from farms are being tampered by the greed of America and their tactics are deceiving our perspectives on today’s agricultural industries. The growth of fast food has changed the face of farming and ranching, slaughterhouses and meatpacking, nutrition and health, and even food tastes gradually as time elapsed.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Our current system of corporate-dominated, industrial-style farming might not resemble the old-fashioned farms of yore, but the modern method of raising food has been a surprisingly long time in the making. That's one of the astonishing revelations found in Christopher D. Cook's "Diet for a Dead Planet: Big Business and the Coming Food Crisis" (2004, 2006, The New Press), which explores in great detail the often unappealing, yet largely unseen, underbelly of today's food production and processing machine. While some of the material will be familiar to those who've read Michael Pollan's "The Omnivore's Dilemma" or Eric Schlosser's "Fast-Food Nation," Cook's work provides many new insights for anyone who's concerned about how and what we eat,
The 2009 movie Food Inc. describes the major role that food production plays within many lives. This movie revealed that there is a very small variety of companies that consumers purchase their food from. These few companies actually control what is out on the shelves and what we put into our bodies. These companies have changed food production into a food production business. Many of these companies experiment with ways to create large quantities of food at low production costs to result in an enormous amount of profit for themselves. Some of the production cost cuts also result in less healthy food for the population. Instead of worrying about the health of the population, the companies are worried about what will make them the most money.
When you eat a cheeseburger, you might know that you are eating a beef patty with cheese, lettuce, and ketchup on a sesame seed bun, but do you know what you are really eating? According to the documentary GMO OMG, “approximately 85% of all processed foods contain GMOs”, yet most consumers are unaware that this secret ingredient is included in most of their food. Although Monsanto believes their product is safely feeding the world, consumers should be aware of the hidden horrors of genetically modified food because research indicates that GMOs could drastically affect their health as well as cause environmental damage, all while violating the rights of consumers and farmers.
Most of us do not think twice about the foods we pick up from the supermarket. Many Americans have a preconceived belief that the food being sold to us is safe, and withholds the highest standard of quality. Certainly, compared to many places in the world, this is true. But is the United States sincerely trying to carry out these standards, or have we begun to see a reverse in the health and safety of our food- and more explicitly in our meat? Jonathan Foer, author of “Eating Animals” argues for reform within the food industry- not only for the humane treatment of animals but moreover for our own health. Although Foer exposes the ills within the food industries in order to persuade readers to change their diets for the better, his “vegetarianism or die” assessment may be too extreme for most Americans. The true ills do not start with the meat, but with industrialized production of it through methods practiced by factory farming.
Most people do not spend their days wondering where their next meal is going to come from, but as the economic situation gets worse and jobs get harder to find it is becoming an every occurring issue in the United States today. Not only will some of us have to worry about with what money will we buy our food, but now we will all start having to worry about where our food is coming from and is it safe for us to consume. We are moving toward a safer tomorrow every day by regulating certain parts of our food supply system. No matter how long it takes, it is clear that there is always opportunity for improvement in making our Nation healthier and safer.
Overall, Sony has created an advertisement, which may be easily interpreted by different audiences as racist from. Audiences whom are affected by an ethical value against racism will condemn this advertisement for its inconsiderate use of imagery, misleading text, and use of shock. Different audiences will always view advertisements from different perspectives; however, advertisers must consider the ‘taboos’ of today’s world from a global perspective when creating advertisements to avoid such hysteria or in order to evoke it in order to receive more attention, which may have been Sony’s true purpose.