An Analysis Of Starbucks

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Advertisements are something that as communications and the internet grows, the world gets more and more of. Today ads are generated based on who we are, what we search on the internet, and what we do. Advertisements, no matter the medium, have one job and one job only, to get people to buy a specific product, or to do something. The way a company fashions and advertises depends on the product trying to be sold and the message to be received. Advertisers use colors, fonts, images, and even tones to promote their product or idea. For example, an advertisement for a funeral home will most likely not have bold colors, a joking demeanor, and weird fonts. The same goes for a family fun park. The message would not be read well if the advert was in neutral colors, Times New Roman font, and a montonistic demonor. An advertisement for Starbucks trying to get the viewer to buy one of their drinks will be, eye catching, include picture perfect product, and mouth watering demeanor. Starbucks first opened in 1971 in Seattle. Since then, it has gotten …show more content…

The product shown will more than likely never be made the way it is shown. Starbucks took pictures of its products to where it like the viewer could pick the drinks off the ad and take a sip. This realistic view, makes the viewer crave the product. The splashing product in the last cup makes the viewer thirsty. Additionally, the last cup is turned is a way where the logo is not visible and the logo is traded out so the viewer can see the fruit in the drink. The viewer can see the ice that makes up the blended beverages, and if viewed in the hot months, will make the viewer want one to cool off. The whipped topping on the beverages is so picture perfect that the viewer can almost taste it. Just the way the Starbucks presents the product in the advertisement makes the viewer want to the nearest Starbuck and buy a

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