American Automobile Industry Case Study

BUS 1101 WRITTEN ASSIGN UNIT 5.
ENVIRONMENTAL CHALLENGES FACING THE AMERICA AUTO INDUSTRY
American automobile industry has striven through the years with excellence and great dominance both in America and in the global market. The history of it global dominance could be attributed to many factors which include global acceptance of American cars and brand superiority. However, American automobile industry has not strived without major challenges that include: political, global competition, technological, economical, and environmental challenges.
• The effect of emissions on the environment and government reactions to this.
The American auto industry is one of the largest and more viable industry around the world and American usage of cars

The industry acquired many manufacturers and boosts its global power over it Japanese and European counterpart. However, during the last decade, American automobile industry has found itself depreciating and losing global competitiveness over others. The argument seems to be that the present health system which mandated companies to guarantee the health care of retired worker, which amount to millions of dollar has sparked the down trend of the industry. Elizabeth Robson disagrees with this argument. She believes that the health care system has nothing to do with the depreciation of the American automobile industry, rather industries are more technologically inclined and reliance, production of low emissions cars, safety issues, and guarantee of after purchased services are driving or responsible for the decline of American auto industry, and driving up the Japanese automobile industry. She argued that Japanese cars are fuel efficient and are very durable. (Robson, 2013). The assumption that the Japanese have

The American automobile manufacturers understand that customers’ needs have to be the priority and so make what they think will satisfy the purchasing public. Americans seems to like heavy and sophisticated car, that could be the reason these auto industry manufactures such product. According to Investopedia, American loves their cars for everything including going to work and doing businesses and selling them to other parts of the world. Consumer should be immensely comfortable and satisfied with the product manufactured by industry; when consumers are not satisfied, they can make a switch to another company’s product. That is not preferable to such company. That though is the purchasing power of the consumer. Consumers have influence over a brand choice and as well can influence friends to patronize a product, which is why consumer satisfaction cannot be downplayed by manufacturers. However, not everybody appreciate this production of the American automobile industry because of the fuel and combustion engine which they argue pollute the environment and result in so many diseases and death.
In summary of this piece of writing, the American automobile industry will and continue to face challenges, while the world continues to depend on fuel to power vehicles which release dangerous particles into the environment and cause both human, Animal, and plants damage. The sooner the industry reinvent itself into