America in the 1950's

581 Words2 Pages

America in the 1950's Society in America during the 1950’s was one that portrayed men and women in very different, but rigid roles. Women were housewives, secretaries, and mothers. Men were providers, war heroes, and businessmen. Television, newspapers and magazines played an important role as well in determining ways men and women should behave. Advertisements for real estate were designed to sell to the “All-American” family. For example; Dad would be the returned home veteran who is now running the company, Mom is an ideal housewife who works a couple days a week for extra vacation cash, little Billy likes baseball and his sister Susie plays with dolls. Houses designed with this type of family in mind would prove very effective in luring away many from the city to live in suburbs like this at a rapid pace. Most jobs in the work place were gender divided. Help-wanted ads placed in newspapers in the 1950’s were very gender biased as well. Some ads with attention getting headlines could have read: “Sales Girl,” and “Brides! Housewives!” Occupations offered to women at this time were very limiting. Veterans coming home in the fifties would find that everywhere they turned something was being marketed with them in mind. Automobile makers and home developers capitalized on the idea of the “American life” and how appealing it was to so many soldiers. One subdivision in particular named, “Green Acres,” was especially glamorized, and was advertised in such a way that any red blooded American would love to raise a family there. Extra rooms, large yards, and room in basements for play areas made these houses ideal for beginning families. “Green Acres” came off as luxurious and large, but affordable to the average middle-class fami... ... middle of paper ... ...ime period in American history. The country had bounced all the way to its feet and was going stronger than it had in two decades. Men were coming home from war, eager to start families and be good American consumers. One could go on with a peaceful conscience knowing that the automobile that he just purchased was bought in good faith: it would help support the economy, create jobs, and contribute to better opportunities for Americans. Or so one believed. Living in the suburbs suddenly became an attraction that appealed to returning veterans. Neighborhoods near schools and churches were ideal places to raise kids, and start a family. The middle-class family was evolving at a speedy pace that was taking families away from large cities at an even quicker pace. To own your own home, have your own car, and raise your family in the suburbs was the “all American” dream.

Open Document