Amazon Research Paper

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Recommended: Impact of the Internet on shopping

Purpose: Introduction The company I have chosen for this session long project is Amazon. The World Wide Web has helped open the door for countless companies around the world and one of those companies is Amazon that has seemingly changed the way people shop around the world. Amazon is an internet based company that competes with multiple companies around the world in providing goods and services to a large customer base. Amazon originally started off as an online book store but quickly expanded itself into multiple markets resulting in increased overall profits and expanding its market base. Amazon works with multiple vendors online and provide new and used products for purchase on its online site. A contributing factor to Amazon`s success is its …show more content…

As the organization continue to grow they continue to expand their market power around the world. Amazon is able to use this market power to their advantage by requiring merchant`s to maintain certain price points and help resolve customer disputes that occur with purchase on their site. Competitors for Amazon have a hard time matching the price points established by Amazon because Amazon does not have the same operating cost associated with a traditional brick and mortar organization. Customer satisfaction is one of Amazon key goals to ensure they meet customer demands and attract new customers. Amazon`s market power continues to grow and as that market power grows so does Amazon presence in multiple market. Utilizing these methods Amazon is able to extend it operational reach across multiple platforms. Customers are now familiar with how Amazon works and how to use Amazons products and services. In some cases Amazon products and services are more expensive than their competitors, but Amazon hopes that once customers are accustom to utilizing their products and service they will cease to compare

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