Amazon Research Paper

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The Amazon retailer does not require advertising, it is known even to those who are very far from online shopping. Amazon.com is one of the largest online stores in the world. The company also has branches and warehouses outside the United States, there are in Brazil, Canada, Great Britain, Germany, Japan, France, Italy, Spain, India and China. The company has started a business as a book online store, and then also engaged in sales of other products, including electronics. The firm has no direct sale stores, as all transactions are done online. It offers absolutely everything from food to industrial machines, sells all categories of goods, as well as quality products under its own brand. The Amazon Company produces e-book readers, tablets, consoles and smartphones. In doing so, it is the world's largest cloud infrastructure service provider (IaaS). The firm also sells some other products (e.g. USB cables) under the internal AmazonBasics brand. Currently, the Amazon.com service covers 34 classes of goods, including e-books, consumer electronics, baby toys, food products, household goods, sporting goods and much more. The Amazon Fulfillment (FBA) program simplifies the sellers work by placing their goods in its warehouses. More than 2 million sellers sell goods on the Amazon.com site. …show more content…

Of course, the main secret of Amazon's success is affordable prices combined with an extensive assortment. Besides, the company provides advertising services and participates in programs of co-branded bank card issuing. The firm serves consumers through its websites intended for retail sales and focuses its attention on the assortment, prices and convenience. It is striving to be the most customer-oriented company in the world; buyers can give feedback on purchased goods and graded them. The company helps to choose the necessary good quality thing. Therefore, buyers fully trust it. Three quarters of Americans and Europeans regularly buy on

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