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Effect of advertising on youth
Effect of advertising on youth
Effect of advertising on youth
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Biology 2402 Alternate Assignment: Energy Drinks A topic that we see many people talking about lately is Nutrition. Nutrition is the science of obtaining the nutrients need to maintain health and growth for the human body. Many people are discussing cutting out certain things from the diet and increasing other substances. In the topic that we are discussing we are looking at the consummation of energy drinks and sport drinks. Scientist believe that young adults and teenagers should not be consuming energy drinks, and only consuming sport drink after intense workouts. Scientist believe that these drinks are not begin used for their purpose and, causing young adults and teenagers diet to be imbalance. In this paper will be discussing the effects …show more content…
Energy drinks are promoted as beverages that offers alertness and increase intellectual and bodily performance. One energy drink is to have the same caffeine level as five cups of coffee. According to National Center for Complementary and Integrative Health, as much as 500 milligrams of caffeine can be in one energy drink. Energy contain variety ingredients like guarana, sugars, taurine, ginseng, and B vitamins. Each of ingredients either offer more caffeine or are added electrolytes. Energy drinks are marketed to young men around the age of eighteen and thirty-four years of age. Safety concerns have been occurring with the use of energy drinks. In 2007 to 2011, Energy drink related emergencies have double in people 40 years and older. In our society, a tendency of adults and young adults mixing alcohol and, energy drink have increased. To the human body, it gives the individual a great high when consuming alcohol. Twenty five percent of students in college drink a mixture of alcohol and energy drink, and this group has tendency of binge drinking then those who do not mix alcohol and energy drinks. The use of energy drinks with alcohol, marijuana, and central nervous system drugs (Ritalin and Adderall) is very dangerous and can lead to hospitalization. Statistics also show that there is very limited proof that caffeine improves alertness. There is more evidence …show more content…
We see that energy drinks and sport drinks are used more frequently in young adults. Advertisement market to young individual to influence them to buy their products. Example, in a Powerade commercial you will see a man out on the basketball court running up and, down the court sweating and chugging a Powerade. This commercial put in the mind of young men that cool men play sports and drink Powerade. To fit into the image that was marketed to the young men you see many young men drinking Powerade and playing sports so, that they can be more like the cool man that was shown on the advertisement. We also see that brands like Red Bull and Monster sponsor NASCAR, Big Truck races, and Dirt bike races. These people who take in these activities are role models to many young adults. With sponsorship from energy drinks you will see many fans consuming the product. Energy drink and sport drink brands target people as consumers and, find ways to make money from
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way that it will have an appealing and influential role in the society or in the persons who view the commercial or ad and below is the analysis of the appeals the PowerAde has had in its advertisement as an energy drink. The emotional appeal in any advert should basically have the deep lying desire in which the individuals should be yearning for i.e. the advert should be in such a way that it attracts the attention and increases their quest to gather more knowledge thus increasing the communication.
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
As stated in the case, “the market for energy drinks was growing; between 2010 and 2012, the market for energy drinks had grown by 40%. It was estimated to be $8.5 billion in the United States in 2013 [and] forecasts projected that figure to reach $13.5 billion by 2018” (pg 5). However, much of this market’s revenue -- 85% in fact -- is dominated by five major brands, while the remaining 15% is split between approximately 30 regional and national companies. (pg. 5). With this saturated market, it might not be best for Crescent Pure to enter as a completely new product to the industry, as there is the possibility that it will be squeezed out of the profit shares by more established brands -- especially if it is not properly secure in its identity. In addition, while the market for energy drinks appeared to be growing at an exponential rate compared to the market for sports drinks -- which increased only 9% in five years and would be at approximately 60% of the rate for energy drinks in 2017 (pg 6) -- the consumers appeared to be wary of partaking in the market for several reasons, which would potentially harm the reach of Crescent Pure. These concerns included rising news reports discussing the safety of energy drinks (pg. 5). Taking into consideration the data provided in the case that concerns reasonings of why consumers choose specific drinks over others, there
First, we’re going to discuss what makes energy drinks so attractive to teens and young adults. The first, and most obvious, reason is that energy drinks taste good. They are loaded with sugar and contain up to a quarter
In the nightclub under fluorescent lighting the energy drink would glow green, as the thought of drinking something toxic. The drink being mixed with vodka was also becoming a popular trend, as it produced a favorable taste. Now as appealing as it may sound, there are ingredients that the product contains that is not FDA approved. The government and scientist are finding that very high amounts of caffeine, sugar, and taurine are extremely unhealthy and potentially fatal. An example was a 24 year old male with no significant past medical history presented with persistent heart palpitation to the emergency department (Okutucu S, 2015). In Europe, places like France and Denmark have gone to extreme measures as to ban Red Bull even referred as the cocktail of death. High amounts of sugar have been found to cause very serious health problems. Taurine, a not a well-known ingredient is thought to be a little beneficial, but scientist is beginning to find health risk of it. One of the highly dangerous ingredients found in the drink is Glucuronolactone (Pomeranz J,2013). In the Vietnam War, this ingredient was developed as a hallucinogenic drug to help out the troops. The effects on the body would cause migraines, tumors, and liver disease that occurred in soldiers who consumed
Based on the website cspinet.org which is the Center for Science in the Public Interest publish on June 25, 2014 said that in documents obtained from the Food and Drug Administration show that since 2004, a total of 33 deaths have now been linked to energy drinks. Of those, 22 deaths have been linked to 5-Hour Energy, 11 deaths have been linked to Monster, and one death, a first, has been linked to Rockstar
Our society face various problems related to energy drinks. Daily Mail (2017) states that the affordability of energy drinks has made school children dependent on them and Australian students performance were worse than before, due to excessive intake of energy drinks. 35 year old Mick Clarke was dead after excessive intake of energy drinks (Harradine 2014). Three Canadian males died after drinking Red Bull (Energy drinks suspected to have caused deaths of 3 Canadian 2012). Similarly, many people face these kind of problems many of the cases are published and thus, hidden
Stroll into any high school or college and one will definitely find energy drinks. Energy drinks are served in tall cans with garish designs and slogans designed to catch the attention of children and teenagers. But what are they? Commercials will tell people that just by drinking them, they can stay up all night, ace a test, score with a girl, and be happy. Some have even said to give you superpowers. According to the advertising campaigns, energy drinks are equivalent to omnipotence in a can. But are energy drinks all they claim to be? The simple answer is no. Often energy drinks turn out to be more than just sugar and caffeine which makes energy drinks dangerous. Energy drinks cause negative side effects, such as heart problems and obesity in young americans, and therefore should have a legal drinking age of 18.
The following study will examine and provide research methods, results and conclusions about college students who consume caffeine energy drinks, alcohol or both to get an energy boost for one reason or another. Coffee which use to be the highlight of boosting energy and staying up late nights to complete homework assignments or study has taken a fall in the 20th century. The study will also point out the effects of the energy drinks and alcohol and the harm and health concerns that contribute to the students behaviors when consumed. The first study examines energy drinks and alcohol among college students and the fact that more students are consuming the product. The study is a web based questionnaire. The article “Caffeinated cocktails: energy drink consumption, high-risk drinking, and alcohol-related consequences among college students”, paints a good picture of the behaviors followed by drinking energy drinks and alcohol such as; heavy drinking, increased alcohol-related consequences, taken advantage of sexually, traveling with intoxicated drivers, getting injured or physically hurt, and those requiring medical attention. The second article “A survey of energy drink consumption patterns among college students” utilized a field research focus group of 32 to determine how much college students drink energy drinks including the benefits and the health issues. The energy drinks Red Bull, Amp, Monster, Rock Star, Rip It, Full Throttle, and Cocaine, just to name a few were created to give individuals a “Jolt” of energy with a combination of stimulants or “energy boosters” that include caffeine.
Energy drinks are thought to help enhance performance, boost mental alertness, improve endurance and energy, decrease fatigue, enhance metabolism, and improve overall performance. Energy drinks are also used because of short term health benefits, taste, energy boost, improved performance, and to justify or improve poor dietary habits (Rath). But, drinking energy drinks come with so much more along with a list of health problems and possibly
In the present society, people’s schedules tend to be extremely hectic due to either strenuous work schedules or keeping up with school and families. Due to this, numerous individuals do not obtain the recommended eight hours of sleep. On top of not getting enough sleep, they do not eat the proper foods to nourish their bodies. In return, they have a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since the nineteen-sixties and have become increasingly more popular. There are hundreds of different brands of energy drinks that are sold in grocery stores and gas stations today, and worse than that billions of them are consumed every year. Even though multiple energy drinks are consumed every year, many people are uninformed about; what an energy drink is, what the benefits and non-benefits are, what different types of energy drinks there are, and how mixing them with alcohol can be seriously dangerous.
Sports are one thing that unite people from various backgrounds. The idea of being up-to-date with trends is also something that is idolized over different cultures. The key place to find the latest and greatest trend is from the youth’s interest and sporting events. The fact that “RBMH covered all the various aspects of its marketing tools from making online feature films, television coverage, sports magazine called The Red Bulletin, and an in house record label” means that Red Bull is not afraid to dabble into new industries in order to expand their brand (Kansara, 4). Red Bull also has a unique 4-pack packaging that differentiates them from their competitors (Kansara, 4). Supporting over 500 extreme sports athletes leaves little to no room for competitors to try and be seen in the sports industry (page 6). Red Bull also uses social media, such as Twitter, to truly connect with their consumers rather than solely sale their product. They hope to remain a privately owned company (Kansara, 9), eliminating room for unauthentic replication of their brand. They also strongly connect to the youth because they are noted as a “rebellious drink” (Kansara,
Sugary drinks are a major cause of obesity. Most children and young adults are overweight or obese because they are consuming too much of a sugary drink. “2 out of 3 adults and 1 out of 3 children in the united states are overweight or obese.” Most of the time children and adults consume some type of sugary drink and then afterwards will not do any physical activity. Mainly sugary drinks like, soda and energy drinks is advertised to children between the ages of 2-17. Obesity is a big thing in the U.S. Many Americans will develop type 2 diabetes throughout their lifetime because they consumed too much of a sugary beverage. They consume but do not get any physical activity. In order for a person to be fit and healthy, they must get up you 30-60 minutes of physical a...
Energy drinks are a choice to drink by many people because they want to make feelings of alertness, wakefulness, and enhanced (Morris, I., 2015). In fact, the energy drinks have a refreshing result because it has caffeine, carbonated and cold. Subsequently, it has more variety of flavors than coffee and tea. So, the flavor of coffee and tea does not respond to everyone. Also, energy drinks are advantageous for people who do not favor coffee or tea but still want a caffeine boost.