Alex Steinweiss

660 Words2 Pages

The connection between a designer and music used to be relatively simple, but now that music has become a primarily digital-first experience, and music’s visual side has moved from record sleeves to tiny icons in our playlists, where does that leave room for design in music in popular culture?

If you look back in time, music and image were completely separate. previous to 1939, records were packaged in a plain white paper sleeve, which was used purely to protect the vinyl. These paper sleeves didn't have any to no design on them, usually just the music title or producers name. This all changed when Columbia Records hired Alex Steinweiss as its first art director. At the young age of 23, he suggested to his bosses that instead of the basic …show more content…

Notable artworks being George Gershwin, “Rhapsody in Blue.” He estimates he designed about 2500 albums.
This fresh approach to packaging gave columbia's artists a competitive advantage in the marketplace and compelled other record companies to follow suite. By the late 40s, all the major labels featured their own colourful paper covers using either replicating of classic art or original designs. Album covers became famous for being not only a marketing tool but an expression of artistic intent.

After this event the cover became an important part of the culture of music and album art has also been linked to postwar cultural expression (Borgerson, Janet (2017).
Later down the line in the 1960s, graphic design became the norm for huge artist album covers. Popular culture was filled with images on albums and the first that come to mind being The Beatles With ‘The Beatles’, Bob Dylan's The Times They Are a-Changin' and the Rolling Stones' debut album each contained a cover photograph designed to further the musical artist's public …show more content…

LADdesign is a Los Angeles based design and branding studio dedicated to crafting visual communications that elevate the cultural experience through engaging creative. Azerrad says designers need to help engender transitional thinking: design can help the music industry, and the music industry can help designers. But for him, the importance of the matter seems to be in helping people engage with music in a way that can change their lives. Something tactile may have been lost, but music today still moves us and frames the world and our cultural experiences. “The way we’re engaging with music now is very passive,” he says. “Streaming allows you to listen to any song any time, but we may be listening to it more as background music. The deeper, more life-marking changes happen in a more narrow spectrum. You still have hardcore fans, your Taylor Swift freaks or whatever, but music is now what you listen to while you’re driving or working

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