Alesia C Studio Executive Summary

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Recommended: Review of literature on brand awareness

3.0 MARKETING/PROMOTIONAL PLAN OBJECTIVES
3.1 Increase Sales, Brand Awareness, and Brand Loyalty Alesia C. Studio must prioritize their objectives on increasing its sales, brand awareness, and brand loyalty. Furthermore, the company must seek to gain a greater dominance in the formalwear and silk accessories market by configuring a stronger market-penetration strategy. In order to increase more sales, Alesia C. Studio must drive out its competitors, dominate its growth markets, retain and increase its product, and increase its existing customer usage, Ms. Chaika’s regional marketing strategy may become more competitive across more geographic areas. Currently, Alesia C. Studio is only located in Buffalo Grove, Illinois. However, Alesia C. Studio has the possibility to become more successful in brand awareness if more advertising opportunities were taken advantage of. Specifically, brand awareness can be increased by …show more content…

Studio should target new customers when entering new markets. Viral marketing can help increase brand awareness as well as brand awareness. Using an internet-enabled promotional strategy would make it easier to track return on investments as well as schedule posts and advertisements to be promoted to specific market segments. In order to improve customer satisfaction and loyalty, Alesia C. Studio should identify their consumer’s before, during, and after purchase touch points. Before purchase, the company should focus on creating a more engaging social media account, becoming more involved in the community, and encouraging ratings and reviews from previous customers. During purchase, the company should emphasize the boutique, website, promotions, and staff. After purchase, Alesia C. Studio should definitely incorporate marketing, transactional, and follow up emails. As a result, the boutique would be able to target new customers, enter new markets effortlessly, increase sales, grow brand awareness, and build brand

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