Alcohol And Conformity Motives Essay

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Schuckit & Smith (1997) and Read, et al. (2003) reported that alcohol expectancies and alcohol motives have an impact on the emergence of alcohol dependence and drinking outcomes. There are four motives that were observed to influence alcohol drinking behaviours: social motives, conformity motives, coping motives and enhancement motives. • Social Motives represent the decisions to drink alcohol because of the anticipations of social rewards, especially among social drinkers rather than heavy drinkers. • Conformity Motives refer to the tendency to drink so as to escape social disapproval and to conform to peer - pressure, especially among the adolescents and young adults. However, with growth and maturity the conformity motives are weakened as the person has gained enough insight and reflection …show more content…

• Enhancement Motives represent the anticipated positive reinforcement such as enhanced mood or well-being after the effects of alcohol drinking, especially among heavy alcohol drinkers. There is a consistent relationship observed with certain key cognitive parameters that influences drinking behaviour such as Drinking Refusal Self - Efficacy (DRSE) or the situational confidence to resist alcohol. When drink refusal skills are enhanced there is likelihood of increasing the ability to abstain or reduce consumption following treatment (Young, et al. 1990 and Skutle, 1999). Therefore, changing alcohol expectancies are essential when planning the various intervention strategies to reduce alcohol drinking. Connor, et al. (2000) has put forward the importance of drinking restraints among problem and non-problem alcohol drinkers. The researchers proposed that drinking refusal self-efficacy are important skills that promote drinking restraint, especially among young people. Relapse or failure to maintain abstinence was more likely to increase among those who believed that

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