Air Pollution Ethos Pathos Logos

Have you ever imagined inhaling deadly gas every day? Today, many people suffer from unclean air around the world. It can cause diseases, allergies, or death in humans. It may also cause harm to other living organisms, such as animals and food crops. The PSA “Air Pollution” warns that bad consequences occur when any harmful gases, dust, or smoke enters into the atmosphere and pollution makes it difficult for plants, animals, and humans to survive as the air becomes dirty. This phenomenon is getting serious in the United States. People are worried about the breathing problems from dangerous air pollution. In the PSA, “Air Pollution” produced by Charles Melton, the administration’s presentation of pathos overshadows their less successful representations of logos and ethos concerning the topic of air pollution.

First, the pathos appeal in this PSA uses photos of heavy traffic and children exposed to the negative effects of air pollution. Passenger vehicles are a major pollution contributor, producing significant amounts of nitrogen oxides, carbon monoxide, and other pollution. According to the video, an estimated 6.5 million people die each year from causes directly linked to air pollution. Charles Melton, who made this “Air Pollution” video, stated that in 2013, car smoking contributed more than half of the carbon monoxide and other

bad gases and almost a quarter of the hydrocarbons emitted into our air. Furthermore, air pollution can be threatening to children. Many children suffer from dirty air in the United States. Long-term exposure to polluted air can have permanent health effects, such as accelerated aging of the lungs and a shortened life span.
Second, the logos appeal in this PSA uses factory smoke emission statistics and data to show how much exhausted gas is affecting air pollution. The PSA “Air Pollution” says, in the United States, the average coal plant generates 3.5 million tons of CO2 per year. Industrial pollution is the contamination of the environment by businesses, particularly plants and factories. According to the video, many experts expect that it will bring a big disaster to the United States. In other words, air pollutants are a serious health hazard with awful consequences.
Third, the ethos appeal which occurs during the last 10 seconds in this PSA, uses their website to request donations to help reduce air pollution. At the ending, the video shows air pollution is having a devastating effect on our environment, killing off keystone species like the honey bee. After that, it says that donating to their organization is one of the most efficient ways to protect our country. Clean air, water, and a livable climate are inalienable human rights. The video suggests that if people want to live in a pure country, please support the fund for the safe, clean air. The PSA “Air Pollution” is one of the best videos in the world who try our country a place with clean air and water.
The PSA “Air Pollution” uses three elements of appeals.

However, among them, Charles Melton emphasized the pathos appeal. Pathos can be developed by using meaningful language, emotional tone, and implied meanings. Pathos is the connection to a person’s emotions. It is what we feel. He tries to persuade an audience by appealing to their emotions. He presents the air pollution phenomenon by using pictures and showing statistics. These methods can help people to understand how serious the problem is in the Unites States. It also uses pathos to invoke sympathy from an audience and to make the audience feel what the author wants them to

feel.

In conclusion, clean air is important to human and animal health. Pollutants can cause harm in various ways depending on the contamination and the timescale of the exposure. The PSA “Air Pollution” emphasizes that life expectancy and quality can be significantly reduced in places with clean air problems. Charles Melton, who made this “Air Pollution”, uses the appeal of pathos in most powerful while the appeal of logos and ethos are less successful.