Agco Mission Statement Analysis

Mission statement is the reason why a company exists. Mission statement differentiates a company from others in the same industry. Carpenter, Taylor, and Erdogan believed that: “A mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders” (Carpenter, Taylor, Erdogan, 2009, p.77). A clearly stated mission statement helps employees and other stakeholders define core values and business values of the company in the industry. In this paper I analyze the mission statement of AGCO Corporate in the industry of agricultural machinery and equipment.

There is quite a number of industries in the market that categorize businesses. Some businesses specialize in goods while others specialize in services and others specialize even in both goods and services. Companies are depending one to another and there is possibility that a company sources goods or services from other businesses that provide goods or services that the company needs to run businesses. However, in the same industry companies differ from one another first by their vision and mission statement which differentiate them from other competitors in the industry. I visited the website of AGCO which is an agricultural company specialized in the designing, manufacturing, and distribution of agricultural machines and equipment and analyzed its mission statement.

Visiting AGCO web site at a glance, the site tells you who they are and they clearly state their vision, mission, and values.

AGCO Corporate’s mission statement states that: “Profitable growth through superior customer service, innovation, quality and commitment” (AGCO Corporate). By a brief analysis, this mission statement indicates that the company is:

1. Profit oriented: The company visions to be the global leader in the industry of agricultural machinery and equipment by offering a range of machines and equipment that beat other competitors in the

market.
2. Customers oriented: the company focuses on the satisfaction of its customers by offering them a range of products that fulfil their needs.
3. Innovation oriented: the company focuses at high-tech solutions to equip its customers who are professional farmers for instance with quality products that respond better to the need of a changing world.
4. Quality oriented: the company produces high quality products that make difference in the industry to beat substitute products available in the market and make of the company the global leader in the industry of agricultural machinery and equipment.
5. Commitment oriented: the company assigns to itself the responsibility of the industry as if the company owns the industry as a reason for the company to be committed to excellent products in the industry.
AGCO Corporate values accountability, integrity, respect, team spirit, and transparency. The company is proud to clearly state its business values of customer focus, dealer focus, human dimensions, customer-perceived quality, ethical standards, brand values, and shareholder value (AGCO Corporate). All these dimensions reinforce and contribute to the company’s mission statement that summarizes them in a few words. Mission and vision are statements from the organization that answer questions about who we are, what do we value, and where we’re going” (Carpenter, Taylor, and Erdogan, 2009, p.77).
To sum up, AGCO specializes in the design, manufacturing, and distribution of agricultural products. The company’s mission statement summarizes and includes all its core values and business values. AGCO Corporate focus is profitability, customer satisfaction, innovative products, high quality products, and commitment to their mission.