Advertisement Analysis: An Analysis Of Sexism In The 50s

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ADVERTISEMENT ANALYSIS

As facts go, women have lost out to their male counterparts through the centuries, both economically and socially.
Even though some men might love their wives in their own way, it often boils down to a benevolent dictatorship where the male dominates, with blatant disregard for the wife’s feelings or any concept of equality. In most families’, a woman’s primary role was and still is, to maintain the house, bear offspring and take care of the husband and children.
During the 20th and 21st century, women have been given relatively more rights due to feminist movements, education, awareness and technological connectivity. Despite this, sexism, far from being eradicated is still alive and well (especially in the advertising sector). The purpose of advertisements in the 50s was to sell products using sexism to manipulate the target audiences using humour, puns etc. Today advertisers use sexism in a more attractive packaging in keeping with the jet age….. but women still remain targets of sexism.

In the 1950’s Volkswagen came out with a commercial of the new Beetle car with an image of a smashed wheel- arch and headlight and a smooth as silk attention grabbing headline. During that time, advertisements …show more content…

As of today, celebrities like Emma Watson, (who kickstarted the HeForShe campaign through her UN speech) are speaking out against sexism and pursuing the path to social equality. This movement and mindset is reflected in the increased freedom of women. A large number of women today, lead independent lives, socially and economically and such sexism seen in vintage advertisements is uncommon. However this was not the case in the 19th century . The book ‘The Yellow Wallpaper is a case in

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