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The influence of social media on politics
Describe the evolution of media
The influence of social media on politics
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The media landscape has evolved tremendously over the decades. It was initially sought by the framers as a mechanism for political leaders to communicate with each other. Now, media is seen as a means of entertainment and for people to know what is going on around them. The basic roles of the media are; being a watchdog; where the media examines thoroughly government actions, informs the majority of any issues in electoral choices and any public policies. Infotainment is a mixture of informational, news surrounded with entertainment. Narrowcasting refers to targeting only certain ideologies and culture. While some critics may state the positive or negative side to Infotainment and Narrowcasting, both have served their purpose in keeping citizens …show more content…
Infotainment is known as the scandal place, due to its sources being entertainment, and prioritizing on ideological conflict. The whole point of broadcasting is aimed to keep people entertained and also serves as a means to pay for the company’s service since long segmented reports can become very expensive. Different types of news outlets that provide infotainment are comedy news shows like The Daily Show (using newsworthy stories to ridicule and performing skits to get a point across) or The Colbert Report(political conservative views), and YouTube. Politicians use infotainment for larger audiences and draw attention to major issues in a way that people will watch. Infotainment allows opinions that provide more sides of a story to be heard. Also, many of these infotainment outlets draw young people for an attitude change. Infotainment includes alternate methods that help citizens be involved in political issues and a way for politicians to connect with citizens. An example is seen with the internet itself, with different social media networks providing political information and viewpoints. Such social networks like; Yahoo! Facebook and Twitter, give instant news feed which one can also comment or view other people’s commentary and relate to their
398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
In Nicholas Carr’s article “How Social Media Is Ruining Politics”, Carr writes about the effects that social media has on politics. In his article, Carr focuses more on the negative effect that social media has when it comes to politics. Some points that he makes about social media include specific examples like the recent presidential campaigns, how other technological advances over the years have effected politics, and the effectiveness that social media has on politics
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a
The mass media are undoubtedly one of the most popular platforms through which people are able to learn about what is happening around them and across the globe (Woodrow and Reimer, 2014). This communication tool has managed to change the manner in which people receive and sieve information as well as disseminate it to others. In as much as the benefits of the mass media are numerous, its disastrous consequences cannot be ignored. In Canada, television is one of the most common outlets of media stations and it is used to air both local and international programming.
First, the role of the media is to represent the public and intervene between the public and the government. The media is a mirror, which re...
Through the efforts of globalization, television has grown to be more than just a source for the facts. Presently, television cable channel stations seem to be more interested in capturing viewers interest and ratings than reporting the most significant events of the day. More than likely, without thinking about it, viewers fail to recall that cable network stations are in the business of making money first, then attempting to keep the public “infotained”. In other words, keeping you well informed with quality news broadcasting while simultaneously entertaining you at the same time.
The 21st century marks the crisis of journalism as the rise of social media and the oversaturation of news outlets for consumers has caused a steady decrease in viewership, especially in younger viewers, as well as the inevitable death of the traditional newspaper. According to Geoffrey Baym, the public has become increasingly dissatisfied with the quality of news mediums as the lines between news (public) and business interests are being increasingly blurred. This is due to major news network like NBC, CBS, or ABC turning their news programs into “infotainment”. The emphasis of these news programs are on entertainment rather than reporting on traditional current events and politics. Although traditional journalism is coming to a close, alternative methods of journalism have emerged. One such example is The Daily Show with Jon Stewart. While the main objective of the show is to entertain, increasingly more people are gathering their information about current events from satirical news programs like The Daily Show and late-night talk shows. The Daily Show establishes itself as a credible, alternative source of journalism by using satire to question figures of authority, critique current events by use of parody, and create a forum for discussion of subjects related to democracy.
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
One way in which government achieves this objective, is by its ability to misuse the media’s ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations do not exist. Rather than creating an independent structured agenda of their own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media functions in adherence to the characteristics of a hierarchy.
Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
The changes in social media implied that many people got in touch with the political candidates either directly or indirectly. The people watched their potential leaders of the nation and were able to question them (Mutz 2001).
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,