Media was defines as a ‘medium’ as ‘an intervening means, instrument or agency’: it is a substance or a channel through which effects or information can be carried or transmitted. A medium is something we use when we want to communicate with people indirectly, rather than in person or by face-to-face contact.. The major forms of media used today are print media and electronic media. The major types of print media are books, magazines, newspapers, newsletters, posters, brochures, press release sec. And electronic media such as the Internet, e-books and tablet readers may be having an effect on the print media sector. newsletters, posters, brochures, press release set.
1.1 PRINTED MEDIA VS ELECTRONIC MEDIA
Books are the oldest medium among all
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Investigations of ease of use of both print and electronic resources have been previously reported in the literature. faculty preferred print journals over electronic ones, whereas most residents and fellows preferred electronic journals. Specifically, ease of access, ease of printing and ease of searching were common reasons for preferring electronic journals while being easier to read with better graphic quality, easier to browse and easier to access were the most-cited reasons for preferring print format. electronic resources were easier to use for several reasons such as robust searching capability, speed, convenience and completeness; meanwhile, print resources can be immediately accessible without being subject to information technology involvement and the limitation of equipment (software, hardware, etc.). undergraduate students with higher computer literacy used print books more effectively compared with e-books. the databases made it easier to find older articles and references from office and home computers. the lack of availability of print materials in the library was a barrier for the respondents to choose content for their teaching …show more content…
Previous studies have investigated usefulness of both print and electronic resources. A clear advantage of the electronic form over print form of the research article was its ability to publish and provide access to the supplementary data such as tables, images and videos that formed part of the original research. Electronic resources were more useful for their ability to link to other sources including multimedia elements and many subject fields; meanwhile, print resources were viewed as an archival format and were seen as a heritage and a wealth. The relevance of university library web site resources to users’ tasks increases, so does their motivation to use the resources. Specifically, the doctoral student/faculty group were more likely to perceive the usefulness of university library website resources than the undergraduate student group and master student group. Medical professionals mainly relied on print media resources for most of their readings due to the usefulness of the information obtained from what they had
Mass media can be defined as the means of communication that reaches and influences a mass market in a short time (“thefreedictionary”). Some examples of media platforms used to deploy mass media messages are televisions, newspapers, the internet, social networking sites, magazines, and the radio. Mass media messages can come in the form of videos, audios, pictures and even words. Most people are an audience to mass media daily, and we take in all sorts of information, sometimes without even realising it.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
The term 'medium' can be analysed and it can show how content is received by the wider audience. A medium in this context refers to 'an intervening agency, means, or instrument by which something is conveyed or accomplished', this definition is from dictionary.com. The internet easily fits this description, as it is essentially originated a large network with widespread nodes to keep the government in touch. This is shown in the history and the origins of the internet.
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
To begin, countless differences correspond in the preferences of a physical and electronic book. In more depth, the educational department has a huge quarrel with the two practicalities of the online and standard textbook. An electronic
“The medium is the message,” uttered by the late media scholar and theorist Marshall McLuhan, and they have been revered and dissected ever since they were spoken. There has been several different interpretations on the premise of McLuhan’s words, and the meaning behind them. The best way to start unraveling his theory, is to get a general understanding of the terms used in his famous quote. In McLuhan’s own words, a medium is simply “an extension of ourselves.” Simply put the medium personifies or enhances what we as humans cannot do on our own. In a mass media perspective this means the use of technology including radio, television, and the Internet to project our thoughts, feelings, and senses (Frederman) . Finally, it is important to note that the plural of the word medium is media. Now that there is a general understanding of the medium, the other important word McLuhan spoke of is the “message”. The message is simply what the audience perceives through the medium. This could be anything from watching a television program or listening to the radio. Also, note that some believe the message McLuhan preached is a lot more complicated and not obvious. This view can be explained by, the message isn’t the news, but the attitudes that are affected by watching or listening to the message. Whichever, definition is taken for the “message”, the dissection of McLuhan’s quote will still be interpreted in a similar fashion.
However, iIn spite of the current pre-eminence of e-books, it may be argued that they are not likely to replace print books anytime soon or possibly at all. Both formats have their advantages and drawbacks, which makes for one of them difficult to replace the other. Moreover, they serve differents needs and purposes. E-books are famous for their portability. Hundreds of e-books can be stored on a single device. Thus e-books don’t take shelving space and are convenient to take on travel, while even a few paper books are bulky and quite heavy to carry around. Numerous e-books are in open access, while paper books are not routinely available free of charge. E-books may be acquired and accessed immediately online, a feature I enjoy especially and treasure most: many a time I was able to buy and read an e-book at home within minutes of learning of its existence. Needless to say, e-books are considerably easier to cite and quote than print books, since the copy-paste feature spares us the trouble of retyping the quoted text. Another important advantage of digital books is their specialized software, which makes reading much easier: search and reference tools, changeable font size and day/night mode, dictionaries. Last but not least, e-books conserv...
According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).
Miller, R. H. (2000). Electronic Resources and Academic Libraries, 1980-2000 : A Historical Perspective Library Trends, 48(4), 645-670.
Media could be used as the advertisement, entertainment, publicity, and many another way; media is something similar, or the same to social communication. However, in the millions of media’s concept, the concept related to new media attracted most of my attention. New media came into prominence in the mid-1990s (Mass Communication in Canada/P.16) and it contains some disadvantage and advantage; and the basic concept of the new media was quite different from the traditional mass media, one of the most important concepts in media study.
Technology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. "I fear the day that technology will surpass our human interaction."1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone knows how to use a computer, connect to the Internet, or use a smartphone. This is demonstrated by the way the Internet is used daily by millions of people to communicate, to sell, advertise, retrieve, and share information. Thanks to the Internet, information from anywhere in the world is at our fingertips. As a result, the advancement of technology has changed our life in many ways including; sharing of information, communication, business, education, social interaction, simplifying everyday tasks, replacing basic skills and jobs.
ICT is rapidly affecting university education and how research is conducted; it is currently being used effectively in higher education for information access and delivery in libraries for research, development, for communication, teaching and learning. The use of ICT has been found by researchers to improve job efficiency and effectiveness of teachers. Olatokun, (2007)48.discovered in his study that the use of ICT improves efficiency in educational process and effects changes in teaching methodology, assessment of learning, student tracking, communication and evaluation. The efficacy of ICT in teaching and learning has also been stressed by some ICT scholars who suggested that technology could be helpful in classroom settings by encouraging inquiry, helping communication, constructing teaching products and assisting students’ self
What is printed media? Print media is a rather commonly used term referring to the medium that disseminates printed matter. In everyday life we refer to print media as the industry associated with the printing and mostly with the distribution of news through a network of media, such as newspapers and journals. People also refer to print media simply with the term "press;" it's an intermediate communicative channel aiming at reaching a large number of people. Print media such as Yellow pages, Newspapers, Business directories, Books, Magazines, posters.