Adidas Brand Management Analysis

1245 Words3 Pages

Changes in an organization is inevitable. Organizations around the world are subjected to involuntary adapting to their organization structure to address challenges and satisfy the needs of the communities that they are serving due to the number of challenges awakened within multifaceted business environment (Ogbonna and Harris, 2003). There are several change tools available which can be used by organizations. Change tools such as total quality management(TQM) might be difficult to implement but their high level of productivity, improved customer focus and satisfaction as well as increased loyalty of customers make this tool effective in the manufacturing industries. Business process re-engineering(BPR) is another tool which focuses on high efficiency of delivery services, consistency of the services' outcome
Therefore, they invariably upgrade and improve the features and qualities of their products. As their products are cheaper than its competitors, it makes it easy for them to break through the market. A strong brand can not only bring positive effect on the buyers' attitude, but it can also render emulous advantages as well as difference for goods and services. Brand recognition and reputation is Adidas strength as the company name is well known for it's product quality. Brand management plays a role in improving the relationship between the brand and customers. Management of sensible and insensible features are part of brand management. Sensible appearance of products refers to the product itself, quotation or packaging and consumer's experience is tangible property to the brand itself. Insensible features are the emotional bond between the product and customers.
Just like every other organization, Adidas implemented a change tool to make difference(s) in their organization. Adidas enforced TQM to improve productivity and increase growth of output. Employees of Adidas are permitted to slip

Show More
Related

  • Commodity Chain Analysis of Nike Shoes

    1611 Words  | 4 Pages

    Nike's Lance Armstrong, LaDainian Tomlinson, Brandi Chastain and Freddy Adu Share Thoughts on Revolutionary Nike FREE Shoes PR Newswire US

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Achieving World Class Business Performance

    864 Words  | 2 Pages

    Bjerke, Juel M. "Week 2 Lecture Notes - Achieving Business Process Excellence and Process Re-engineering." MFGO 601 - The Globally Integrated Manufacturing Company. 2 Nov. 2011.

    Read More

  • Nike Fixed Costs Essay

    794 Words  | 2 Pages

    Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same

    Read More

  • Under Armour Case Study

    1299 Words  | 3 Pages

    This company has seen major expansions in outlets throughout the world over the years. Adidas on its part has managed to build a powerful brand through its technological innovations and aggressive marketing where they spend up to thirteen per cent of their revenue besides offering high quality services. These scenarios seem to present Under Armour with a massive competitive disadvantage. Through an inside-out perspective, Under Armour has been able to concentrate on the growth mission. Its mission is about building ... ...

    Read More

  • Nike Case Study

    866 Words  | 2 Pages

    Nike should hold the standards regarding safety and working conditions that are prevailing in that country. However, when the sweatshop workers try to tolerate the conditions and wages, firms that are making investment in that country should not intervene the movement. In countries around the world, garment w...

    Read More

  • Adidas-Salomon Case Study

    1844 Words  | 4 Pages

    Since its inception in 1949, adidas have been a leader in innovation; which is also their main competitive advantage in the market place. Along with innovation, the company differentiates itself in the market place with its strong brand equity, supported by a strong global marketing and advertising program.

    Read More

  • Nike: The Organizational Structure Of Nike

    1033 Words  | 3 Pages

    Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.

    Read More

  • Brand Equity Model Of Adidas

    1462 Words  | 3 Pages

    Adidas AG has extensively used the theorised procedures above to create relevance of their brands in the market with keen awareness that they face stiff competition from other companies like Puma and Nike. The company understands that creation of an attachment to its products by the customers is a procedure. The symbol below represents the company logo that represents the brand imagery as indicated on the logo model above.

    Read More

  • Adidas Human Resource Management Strategy

    1025 Words  | 3 Pages

    Nowadays, there are so many famous sportswear companies that exist in the market globally, which make people have more product varieties that they can choose. In addition, most of those companies have become very important for its host countries, in terms of supporting their economic development. Yet, the existence of those companies can also possibly bring some problems to the host countries, as well as negatively affect the countries’ people (Pettinger, 2008). In order to explain it better, the existence of Adidas in Indonesia is used in this report to give more information about what makes Adidas becomes a successful company in the world, as well as providing problems that Adidas has in Indonesia.

    Read More

  • Case Study Of Nike Sports Shoes

    1059 Words  | 3 Pages

    This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)

    Read More

  • Caso Nike Marketing Ii

    1479 Words  | 3 Pages

    NIKE, usa rostros de deportistas exitosos como publicidad, les proporciona implementos deportivos y cada logro de ellos, es un logro de NIKE. Mientras mas gente los vea y se identifique con estos deportistas de elite en distintas disciplinas, mas se incentiva al consumidor común y corriente a verse reflejado en aquel deportista, como un tema aspiracional, como un tema de reconocimiento y autorrealización, otra ves tocamos con ambos niveles de jerarquía de las necesidades de las personas, la estrategia de NIKE esta muy bien ejecutada, llevando a que la carrera del deportista sea junto a NIKE y como NIKE lo ayuda, le entrega respaldo, yo también con NIKE tendré el respaldo de calidad, buenos implementos y facilidades para desarrollar mi deporte y mis metas deportivas, sea correr solamente o participar en las maratones que también forman otra parte esencial de la estrategia de comunicación.

    Read More

  • Steel Manufacturing

    1871 Words  | 4 Pages

    In past few years, companies and industries of various sizes have become aware that they need to improve business processes such as product development, order fulfilment, planning, distribution, and customer service. So everybody is now focusing on doing process improvement or redesigning.

    Read More

  • General Model of Planned Change

    1857 Words  | 4 Pages

    The world is constantly changing in many different ways. Whether it is technological or cultural change is present and inevitable. Organizations are not exempt from change. As a matter of fact, organizations have to change with the world and society in order to be successful. Organizations have to constantly incorporate change in order to have a competitive advantage and satisfy their customers. Organizations use change in order to learn and grow. However, change is not something that can happen in an organization overnight. It has to be thought through and planned. The General Model of Planned Change focuses on what processes are used by the organization to implement change. In the General Model of Planned Change, four steps are used in order to complete the process of change. Entering and Contracting, Diagnosing, Planning and Implementing, and Evaluating and Institutionalizing are the four steps used in order to complete the process of change in an organization. The diagnostic process is one of the most important activities in OD(Cummings, 2009, p. 30).

    Read More

  • Impact Of Brand Image On Consumer Behaviour

    2117 Words  | 5 Pages

    People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or

    Read More

More about Adidas Brand Management Analysis

Open Document