Ad Analysis: The Rainforest

The air is heavy with humidity, and the trees coat the hills thicker than a winter blanket. The green that canopies around you is so vivid that you could easily forget the color of the sky. Thousands of noises crash around you, completely overwhelming your senses. The rainforest you’re imaging seems to have its own personality. Now imagine you’re back in the safety of your home. Everything seems to be completely normal until out of nowhere, your house is being destroyed by a force much greater than you. The fear you feel inside seems to suffocate you. This is the life of those that inhabit the rainforest. At one point in time, the rainforest represented life and rebirth, but the world we live in today has transformed it into a place of death and destruction. For many years, the United States has used nature in graphic advertisements to “tug the heartstrings” of many Americans. The ad by Sanctuary Asia uses gore in a natural environment to show the affects the cruelness of human touch has had on the rainforests of the world.

The rainforest is lush and green, with a captivating vividness. The trees are covered in a thick moss, and the diversity of plants is endless. Due to the fact that sun beams can clearly be seen in this image, it is obvious that the setting is in the lower canopy layer or the upper level of the understory layer of the rainforest. The image is very serene yet something sticks out like a sore thumb. Resting on a tree limb that appears to have been cut down is a jaguar. At least that is what it was before it was cut in half in perfect alignment with the cut tree. The inside of the jaguar can be plainly seen, as well as the blood dripping down the tree. The ad is wrapped up with a strikingly haunting statement “When the woods go, wildlife