Acme Widget Bicycle Ad Analysis

This advertisement portfolio shows two print ads and a TV commercial ad that Acme Widget wants to use to advertise its new bicycle. This portfolio intends to motivate adult bike riders to buy the new Acme Widget beach cruiser bicycle that is going to be lunched on its 125th Anniversary. The target market of Acme Widget bicycle is adult bike drivers. This is because they cover the large percentage of bike riders in the United States. This makes is a good target market of Acme Widget. [1]More than 21.8 million American adults rode 109 days or less in 2010 and 11.5% of all American are bike riders.
Print Ad #1 This ad appeals to the target audience as the new experience that adult bikers are going to gain through using the new Acme Widget Beach

This ad shows two women who seem happy and excited of their ride together. The surrounding look like that was a beautiful day with beautiful people.
The ad is more likely to be successful because of how emotional appeal it is. The woman on the left seem to be pretty old and it is emotionally touching seeing how this 50s years old woman is able to ride the bicycle. Emotion appeal is the concept used in this ad. Both women are excited because of their ride which make target audience reflect them riding the bike too.
The time period that works best for this ad is 20th century periods such as 2010s which even determines its vintage feel. It appears to be created in 2010’s because of the styles that women used in these ads are wearing. The fashion style that two women are wearing in this ad emerged in 2010s. As 2010s was characterized by visual content use, this add uses visual content as the way of convincing the audience.
30-second Commercial Script
Shooting Location: Flat area (Around a