AT & T Essay

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Cellular phones were another big break for AT&T. They created the “car phone” back in the 1940s, but they wanted something more (“AT&T Labs,” n.d.). Next arrived a huge development as a “breakthrough came when AT&T Labs divided wireless communications into series of calls, then automatically switched callers as they moved so that each cell could be reused” (“AT&T Labs,” n.d.). That is what has made it possible for people today to be able to use cell phones to communicate with one another. This escalated quickly into a multibillion dollar industry and helped people both at home and on the go communicate with anyone, anywhere, and at any time (“AT&T Labs,” n.d.). Even though there were successful and not so successful products, AT&T still had …show more content…

As long as the company has been around these factors have evolved and adapted, so that the company could survive and thrive as one of the preeminent globally known telecommunications provider. Having a strong marketing strategy has helped AT&T be able to tap into new markets and dominate existing markets, but also be competitive in the telecommunication’s market in the United States. AT&T’s structure has been adjusted throughout its history, but since the company has grown, so has the structure of the company. The structure has grown due to the need of having stores all over the continental United States of America and globally, so that they can stay competitive with the competition within the telecommunications market. AT&T has a marketing mix that has also developed and improved over time to help meet the needs of consumers, but also to stay ahead of its competition. AT&T seems to be able to be efficient in all of the components that make up the marketing mix: product, price, promotion, and place. The marketing mix “refers to a unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market” (Lamb, Hair, & McDaniel, 2013). It also seems that the telecommunications company gives much credit to the success it has had over the long history of the company because of the marketing mix. I am going to elaborate on how AT&T puts product, price, promotion and place into action along with their strategy and

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