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At & t corporate strategy
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In this competitive environment, organizations have to pick up strategies to adapt in the world change business environment in order to achieve competitive advantage and market growth. The business level and corporate strategies adopted by any organization should be able to respond effectively to the changes taking place in the environment. One of the companies that always manage to deploy strategies is AT&T, which is American based multinational telecommunication company headquartered in downtown Dallas, Texas. It was formerly known as, the American Telephone and Telegraph Company. The foundation of the corporation that would become AT&T is a Fortune 500 company and one of the 30 stocks that amount to the Dow Jones Industrial Average. As of …show more content…
AT&T is creating new solutions for consumers to help them mobilize their communication and entertainment. AT&T has more than 120 million wireless customers who have the nation's strongest LTE signal and most reliable 4G LTE network. The voice and data Network covers more than 99 percent of all Americans, so that the customers can stay connected from anywhere. AT&T has the best worldwide coverage of any U.S. carrier, with voice services in more than 225 countries and territories, data roaming in more than 210 countries and territories, and 3G in more than 179 countries and territories. Most important they plan to expand into Latin America with our acquisition of lusacell- Mexico's leading wireless company. Moreover, AT&T U-verse TV and High Speed Internet services are improving how people enjoy entertainment. U- Verse television offers customers more than 600 channels on their home television. Likely, with a smartphone or tablet, customers can watch 110 live channels outside their home and more than 200 live channels inside their home. U-verse with AT&T GigaPower is giving customers in select markets the ability to download an HD movie in 36 seconds, a TV episode in three seconds and 25 songs in one second. We’re targeting up to 100 cities and municipalities across the county for the expansion of this one gigabit per second
The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service. Xfinity Instant TV and Xfinity Mobile are the newest product that has been launched by Comcast. Xfinity Mobile has two phone plans, and you must have Xfinity internet service. Xfinity Mobile plans are: By the Gig data and Unlimited data. The By the
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
According to cnet.com, “AT&T and Verizon combined control more than 70 percent of the wireless market.” This means that these two phone companies are the peoples favorite everywhere. As of 2012, Verizon had 111.3 million customers and AT&T had 105.2 million customers. That makes a 6.1 million difference between the companies customers. Telling people that majority of the 70 percent wireless market control are Verizon users. On the Verizon website it says that they “Cover over 97% of Americans.” This shows that most people prefer Verizon because of how great it is to have. Having Verizon gives people LTE everywhere meaning that your phone will work faster on the internet than other phone companies. Only Verizon’s 4G network is 100% LTE. That is what makes them different than
This is one of AT&T’s strengths because they are able to target a wide range of segments. They have a variety of different products and services that can be tailored to each segment’s usage demand that sets them apart from their competitors. This is an opportunity for the company because they are providing lower costs to customers for their voice and data services by with the bandwidth. It gives the company growth opportunities due to the fact that they are covering both locations as well as mobile devices. The company has started to take measures to grab the opportunity by merging wireline customers with their 21-state serviced IP areas.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
Verizon offers a variety of services and products for its customers including: 100% 4G LTE wireless networks, largest portfolio of wireless devices and smartphones in the market, high speed broadband internet, television and interactive devices, and enterprise solutions information technology. The existence and size of Verizon’s current infrastructure as it relates to its retail locations, wireless coverage area, and its global ip network are above peer in comparison with its primary competitors. The global ip network itself spans over 150 countries and more than 2,700 cities. Meanwhile, Verizon is also the U.S. largest wireless provider and has more 4G LTE wireless coverage than all other networks combined.
Have you ever wondered how your phone company started out? Or the new innovations it has brought about? And maybe even how the business is run? Well, today I’m going to talk about AT&T’s history, the products it sells, the employee jobs and U-verse.
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
Geographic Coverage- AT&T is positioning itself to be the leader in wireless coverage, identified by the move in the Global markets.
The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends.
This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care.
Employee motivation is one of the keys to success in any business, especially in a retail sales environment. It is particularly important to understand how employee motivation can be impacted by the strengths and weaknesses of AT&T’s retail sales consultant position (RSC). A series of interviews and surveys were conducted over a two-week period with employees of AT&T in the RSC position as well as retail management positions to determine how the employees really feel about this position as well as internal strengths and weaknesses that contribute to employee motivation. Although there are a lot of positive factors that keep the employees motivated within AT&T, there are some weaknesses that can cause employees to become demotivated.
The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely and innovative telecommunications services.
Neville, Anne. "Working to Provide a Better National Broadband Map." NTIA Blog. National Telecommunications and Information Administration, 20 Feb 2014. Web. 25 Feb. 2014. .
Global service coverage is in large demand, especially from businessmen who frequently travel. Linda Stern suggests in Newsweek to global travelers that they should “buy your phone and service from T-Mobile, AT&T or Cingular, the only three U.S. companies to use the internationally dominant GSM (Global System for Mobile communication).” Depending on the service provider, one may or may not get coverage in other countries. For example, Verizon customers enjoy phones that work in Latin America, while Cingular customers have coverage in Europe. Even better is AT&T Wireless, which offers “vast international coverage” or TMobile, another international carrier (Stern). Service coverage varies greatly by carrier, with some reaching many countries and others only small portions of a single country.