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Influence of television commercials
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Does entertainment control the way we watch television? In Neil Postman’s analysis of television news, indicates that to catch the viewers’ attention the program has to use images rather than words. Postman looks at news as pure entertainment without essential seriousness. On January 25, 2016, I watched WDAM local news, during my watching I saw a lot of what Postman criticized. For example, the use and style of music that plays when a commercial comes on, the ongoing “Now…this” phenomenon, and the balance between relevant and irrelevant stories on the news. My ultimate goal was to watch a 30-minute news segment and pick a side on whether I support Postman’s claim.
As long as there is music the viewer will always be comforted into thinking everything is ok. While I was watching the news I noticed that the music would always play before a commercial would come on, the type of music that was playing was a kind of low-tempo drum beat, it was very soothing to say the
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least. I think this allows the viewers to be prepared for a short break, the music also kind of sets a tone of relief, it reassures the viewer that there is nothing to be alarmed about. If there was not any music I think a lot of people would be concerned every time a commercial come on. Postman thinks that if there was no music, that when the news was interrupted by a news-flash viewers would expect something possibly life altering. The music provided me with comfort every time it was a commercial break. Another example of Postman’s claim is the “Now… this” phenomenon.
“Now…this” is commonly used on radio and television newscasts to show that what one has just seen or heard has no relevance to what one is about to hear or see, or possibly anything one is never likely to hear or see. “Now… this” is also commonly used when the news anchor is transitioning topics. WDAM news is a part of the Now… This Phenomenon. January 25, 2016, I realized the news had no consistency. The topic would go from relevant to irrelevant in a matter of seconds. For example, a drug bust in Perry County was being discussed and seconds later they were talking about how many Patti pies were being sold. To go into detail Patti Pies are pies made by the Legendary Patti Labelle, which had no relevance of being discussed. Carrie Leggett-Brown transitioned by saying, “In other news”, and went on to talk about something different. Each topic being discussed gets at least two minutes before being interrupted by now…this, or a
commercial. I think it is safe to say everything on the news fits in the entertainment category, there is not one story that is not interrupted by a commercial or other unimportant topic. I think mostly everything being talked about on the news is somewhat important, until it is blocked out by an irrelevant story. For example, four officers being arrested on contraband, leads to a Perryville teaches loses half her body weight, it started out important and ended up being not relevant. I think the news meets the information ratio, it is very informatory, although all of it is not very useful. Based on the news program I decided to watch, I support Postman’s criticism. Everything he criticized was being justified before me. Postman argued that new is heavily controlled by entertainment, and I believe he is right. The use of imagery, music, and commercials gives news its entertainment. I do not think this affected the way I watch the news, but I realized why I can never stay focused on just one topic, or why as soon as the program is over I forget everything that was said.
Steven Johnson wrote an article for the New York Times in which he argues that back in the days, television shows use to have a very simple plot which was easy to follow without too much attention. It was just an other way to sit back and relax. However, throughout the years, viewers grew tired of this situation and demanded more complex plot lines with multiple story lines that related to recent news topics. He takes the example of the television show “24”. “24” is known for being the first show which its plot occurs in “real-time”, it is also known for not censuring the violence of its topics. It is a drastic change from what Johnson states as an example “Starsky and Hutch” where basically each episodes was only a repetition of the last one. Johnson also believes that there is a misconception of the mass culture nowadays where people think the television viewer wants dumb shows which in response makes them dumber. Johnson does not agree, for him, television shows such as “24” are “nutritional”. He also states that sm...
One of the mediums by which this cultural shift has continually happened is through television. Not only does culture affect choices made by those in the television industry, but popular series and talk shows, whether intentionally or not, name what culturally acceptable regarding many social issues. Television, TV for short, is referring to the telecommunication medium by which ideas are transmitted into moving pictures. The Television industry will be defined as the group of brains behind the creating process of a television show of any genre. Genres each have their own purpose and effect on the audience; talk shows mean to engage, while sitcoms, drams, mini-series, and television comedies are meant to entertain. Regardless of its intentions, each genre of TV has an affect on the people who internalize what they are watching.
The United States is the biggest economical power in the world today, and consequently has also the strongest and largest media industry. Therefore, it is essential to take a look at the crucial relationship between the media and the popular culture within the social context of the United States for a better understanding of the issue. For a simpler analysis of the subject we shall divide the media industry into three main branches: Entertainment, News and Commercials (which is the essential device for the survival of the industry, and shall be considered in integration with Entertainment). Researches have shown that the most popular reason behind TV viewing is relaxation and emptying the mind.
As I read Television as a teacher written by Neil postman, His main argument throughout the article is that television isn’t a good or effective way to use education, and he describes how it’s actually worst for us and were not learning the full purpose of education and learning by watching tv. His main example was Sesame Street, and how children sit in front of a television for hours watching what they call education television and claiming they get knowledge from it but they're getting no social interaction by watching it. Also, Neil postman makes excellent points by comparing education television to a real classroom, saying how a classroom has social interaction, the ability to ask a teacher question, development of language, and it’s a
The 21st century marks the crisis of journalism as the rise of social media and the oversaturation of news outlets for consumers has caused a steady decrease in viewership, especially in younger viewers, as well as the inevitable death of the traditional newspaper. According to Geoffrey Baym, the public has become increasingly dissatisfied with the quality of news mediums as the lines between news (public) and business interests are being increasingly blurred. This is due to major news network like NBC, CBS, or ABC turning their news programs into “infotainment”. The emphasis of these news programs are on entertainment rather than reporting on traditional current events and politics. Although traditional journalism is coming to a close, alternative methods of journalism have emerged. One such example is The Daily Show with Jon Stewart. While the main objective of the show is to entertain, increasingly more people are gathering their information about current events from satirical news programs like The Daily Show and late-night talk shows. The Daily Show establishes itself as a credible, alternative source of journalism by using satire to question figures of authority, critique current events by use of parody, and create a forum for discussion of subjects related to democracy.
The image that TV gives to the world is not accurate which then is transformed into a generalization. Johnson recognizes that stereotypes have been nurtured by TV, but he pays more attention to the structure that can make a human more intelligent (278-279). He believes that TV’s demand has increased because of its complexity. He thinks that the masses have broken the common thought that says, “[T]he “masses” want dumb” (278). Instead, the demand of TV programming has increased because viewers are thinking more about the structure rather than following trends. He mentions that TV has become more realistic but at the same time more ambiguous. He claims, “[W]hat media have lost in clarity, they have gained in realism” (279). The reality presented in TV is the real world (279). In other words, Johnson believes that the complexity of TV programming has evolved so much that has helped the masses to make connections with the real life. He also claims that the ambiguity which presents negative content is having a positive impact in the society. However, it depends on the person’s thought
In the article “Life According to T.V.” published in 2009, in common culture: Reading and writing about American popular culture, Harry Water portrays that the media nowadays are easily to misrepresent the world and damage the society as a whole. First of all, he points out that the television is more influential than other forms of entertainment media in the public which affects social attitudes and creates cultural biases. Secondly, he refers to Gerbner’s study which is based on precise experiments and surveys and explains television changes the public’s view through multiple ways such as sex, age, race, work, health and crime, or other aspects of society. For instance, Water says that TV shows leave us a negative impression about the old people, which are silly, stubborn, sexually inactive and eccentric. Water also claims that crime rages about ten times more often than that in real life. Violence video always has a negative influence in society, especially the young generation. Water still points out that young people easily changes their attitude to choose a job because TV show greatly overestimated the proportion of Americans employed as physicians, lawyers, athletes, and entertainers.
Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...
Entertainment has the capability to ruin society because of modern day technology found in the average household. Throughout decades of advancements in technology, entertainment increases greatly. The types of entertainment that emerged from new-found technology can be described as: pointless, demeaning, and unnecessary. For example, in 2009, Jersey Shore, a television show, aired its first episode on MTV. It starred multiple cast members going to bars and having their idea of fun. Teenagers fall in love with the show, but the show lacks purpose or meaning and the only thing accomplished by Jersey Shore is the amount of teenagers it influences to drink. There are other problems with entertainment on television besides shows and movies. Between certain shows and movies, commercials interrupt and although many do not like to watch commercials, it is still considered a form of entertainment. Commercials have to power to “poison the springs of domestic happiness” because commercials similar to Victoria’s Secret and Cover Girl portray an idealist perf...
Our entertainment has changed because of the media. Nowadays, tabloid magazines and gossip websites are among the top forms of entertainment. People love to read the next new article about their favorite celebrity or their favorite celebrity meltdown to watch. Before all the gossip, a lot of people actually read the newspaper to read about important things going on in our society. Now, a lot of the news is just information about celebrities instead of important information such as politics. For example, right now it would not be uncommon for the front page headline to be about Miley Cyrus’s newest antic instead of the crucial government shutdown. We are slowly losing our old ways of sincere and important information.
Roscoe, J 2010, ‘Multi-Platform Event Television: Reconceptualizing our Relationship with Television’, The Communication Review, vol. 7, issue. 4, pp. 363-369.
Previous types of media had the purpose of entertainment, however no one would think of listening to music to check the weather, look at fine art to learn the current football score or watch a film to learn about politics. Television’s entertainment is unique because it affects all aspects of modern public discourse. One can watch political speeches, weather reports, sports games, reality TV, educational cartoons, live concerts and even religious services on TV. Because Television entertainment is so all encompassing that modern people expect everything to be
Whether consciously aware of what is being displayed or not, media plays a substantial role in influencing consumption patterns and lifestyle. Researchers noted television's power to influence even people who are illiterate. Smith-Speck and Roy (2008) explained that even individua...
Since the television was invented in 1924, news and current affairs programs have surly become one of our main media sources. With this in mind, reporters and stations alike are able to manipulate their audiences through a variety of techniques, to make them believe a representation of reality as opposed to the true fact. This is evident in the current affairs story “Video Game Violence” and the standard news story “Music Video Ban”. These similar stories both originated from Channel Nine and represent violence in society’s youth today, stating children are at risk if exposed to such material. Through a selection of techniques, the audience is lured into supporting the told story and agreeing with the general attitudes promoted.
Television has become one of the major entertainment providers in our modern life. It sits in the living room of about almost every home in the world and it is the one thing that most people like to come home to after a long day of work or school. Not only does it give us something to laugh or get scared at but it also provides us with valuable information about what is happening around our local community and around different places in the world. But, as good as this sounds, Television may be affecting us without even realizing it. Being one of the major distractors in today 's society, it gets us attached to its content in which a lot of people spend a lot of their time watching. Being thus, watching too