A Study on Alipay

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A Study on Alipay

1.0 Introduction
Alipay, launched by Alibaba Small and Micro Financial Services Group in December 2004, is now one of the leading third-party online payment platforms in China (Wikipedia, 2014). Linkedin (2014) shows that Alipay offers online payment solutions to help the retailers to sell directly to consumers in China and provides an easy and secure way for in individuals and businesses to make and receive payments through the internet and the mobile phones.
According to OnbileTM (2014), Alipay which aims to be the electronic wallet of customers offers a plenty of online payment services without charging any transaction fee. For example, it provides the platform for the customers to make transfers to their bank accounts and other Alipay accounts; it allows people to pay credit card, utility and phone bills with no extra services fee charged and people can also top up for their mobile phone with credit; people can check their accounts’ balance sheet and use it to by any kind of goods such as clothes, tickets for entertainments and transportations; users can use it at online-check-out on many websites (lots of websites it is the only way to pay); they can also use it to chick-out on shopping apps such as Tmall.com and Taobao.com which are escrow services; and it also allow the users to pay for products in-store although this is not as popular as its online payment services. The payment platform now is mainly operated towards to the Chinese customers and all the above transactions are free of charge in China.

2.0 Market and Competitive Advantages
Unlike the development of online financial service in America and Europe, the quick growth of the number of customers that purchasing online financial service starts...

... middle of paper ...

...P’s. Londre marketing consultants, LLC, pp.1-3.
Misha 2014. Online payment services in China: how does Alipay differ from Paypal? Nanjing marketing group [Online]. Available at: http://www.nanjingmarketinggroup.com/blog/chinese-internet-users/online-payment- services-china-how-does-alipay-differ-paypal [Accessed: 1 April 2014]
OnbileTM 2014. Alipay vs Paypal for mobile payments [Online]. Available at: http://www.onbile.com/info/Alipay-vs-Paypal-for-mobile-payments/ [Accessed: 30 March 2014]
Watling, J. 2014. China’s Internet giants lead in online finance. The financialist by Credit Suisse [Online]. Available at: http://www.thefinancialist.com/not-just-a-Paypal-clone- chinas-internet-giants-chart-their-own-course/ [Accessed: 1 April 2014]
Wikipedia 2014. Alibaba Group [Online]. Available at: http://en.wikipedia.org/wiki/Alibaba_Group [Accessed: 30 March 2014].

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