As the human population tips just over eight billion people now, the amount of food consumed by humans continues to rise yearly. To combat this, the fast food industry grows each year, aiming to serve consumers a quick, satisfying meal. Among these, Popeyes is a popular fast food company that stands out, known for its fried chicken straight from Louisiana’s kitchens. The fast food industry is a heavily competitive industry as each company fights for engagement across billions of people, but Popeyes has dominated the charts for years. What makes a person choose these things is the power of marketing – just because someone sees an item of food they like does not mean they will instantly reach for it. No, a company has to appeal to its audience. …show more content…
Within this statement, another rhetorical appeal sits: ethos. Popeyes continues its appeal as a family-based meal as it then talks about its care towards the health of its food, all with the help of its ethos, a rhetorical appeal. When Popeyes states, “We’re working towards removing all colors, flavors, and preservatives from artificial sources from fried chicken menu items in the U.S. by end of 2022, and it is our goal that our chicken in the U.S. will have no added MSG by this time,” (Popeyes), the fast food company emphasizes its importance of removing all colors, flavors, and preservatives from artificial sources from its food to its audience. By stating dates, such as aiming to remove these potentially harmful contents by the end of 2022 in the U.S. and globally by 2030, Popeyes shows responsibility in keeping the cleanliness and health of their food for their customers. These worded ambitions show that the company cares for its audience by attempting to provide them with the best of the best ingredients in their food. For families who are stopping by for a quick meal, be it because they do not have the time to cook at home or simply wish not to cook at home or go grocery shopping, this means …show more content…
Therefore, this places a sense of trust in Popeyes and what they do, making the brand’s audience of health-concerned families feel secure with their decision to choose Popeyes. Other fast food locations compete with Popeyes, but those that pertain to fried chicken are even more competitive with Popeyes, such as Raising Cane’s. Raising Cane’s has an array of food displayed in their advertisement, with a background that transitions from light to dark in an attempt to draw attention to the front of the advertisement, that being the food. In this same advertisement, Raising Cane’s states, “Marinated, battered, loved, & cooked for you in our kitchen.” (Raising Cane’s). While Raising Cane’s does state this in an attempt to draw in its audience by making them feel special, emphasizing that the company is making its food with care and love just for their customers, and only for their customers, there is no appeal quite like Popeyes’. Popeyes is not just a fast food company that shows its love for its audience, but is a company that makes it known they are a company that cares for its