A Rhetorical Analysis Of Grin Advertisement

Is it really rape? There's no such thing as sexual misconduct within a relationship. If you're together, then everything your man does to you is fine. If it really bothers you that much then take an aspirin. This is the exact subject matter that's presented by the Bayer's Aspirin Advertisement that was meant for the 2016 Brazilian Cannes Lions International Festival of Creativity, a place where creative and marketing communications, entertainment, design and tech industries receive awards (Fig.1). A page on Wikipedia describes Bayer as a company whose central areas of business are composed of human and veterinary pharmaceuticals, consumer healthcare products, agricultural chemicals and biotechnology products. The ad contained the phrase “Don’t

A blackenterprise.com article explicated how advertisement must be simple and easily remembered, and relatable for the target audience which might be advertised to in particular groups for certain campaigns. In practicing this, advertising hopes that consumers will be captured/hooked by the mirrors laid before them, which when analyzed in terms of compositional elements, help convey powerful messages and push dominant impressions. Thus, it makes sense to examine Bayer’s visual rhetorics to understand the messages and intentions that lay behind the

The green box of the product correlates to the green text in which it would be a situation where normal strength aspirin would be needed, and the red text correlates to the red box; the extra strength. The red text becomes afterthought which without, the message itself doesn't actually make much sense and has no comprehensible context. If the simple words, “Don’t worry babe, I’m not filming this” were present in green alone, it might be acceptable to assume that relief, or an impression of, is being given in the same way that aspirin would give relief. A page on bourncreative.com explains how the color green is said to have healing power and is understood to be the most restful and relaxing color for the human eye to view, all these being components that can be assumed as pleasant and innocent. Alternately, this is not the case as the”.Mov” is placed right behind the previous text. There is purposely less emphasis put on these words to derive the focal point of the text, making it “innocent”. This is knowingly done for the sole reason to attempt and remove any negative