A Comparison of Two Sets of Media Advertisements

A Comparison of Two Sets of Media Advertisements

For this media assignment I have chosen two adverts that are promoting

similar places, I have particularly chosen to focus no print media

rather than film media as I feel I am more experienced in analysing

them. Also the number of adverts that we are subjected to are mostly

in print than moving adverts.

Places are advertising similar leisure and entertainment places, one

is an aquarium and the other is an interactive leisure complex. I

chose to analyse and compare these leaflets to find out how each of

these entertainment facilities attempts to persuade and attract

visitors. The purpose of both texts are to persuade and inform, they

try to persuade the public to come and visit the places, though they

also inform us of what their service provides and information that is

important e.g. the Blue Planet aquarium leaflet informs us of

information about fishes.

The leaflets include information of what each place provides including

what entertainment they provide. The leaflets are not targeted at a

specific audience, though the Blue Planet aquarium seems to aim mostly

at the younger generation considering that by showing a lot of

children pictured in their leaflet but it does mention 'attractions

for all ages'. The 'Life Interactive world' leaflet presents pictures

of teens as well as adults therefore targeting the young adult

generation. and by studying both leaflets closely it is obvious to

tell that both places are advertising a family outing.

The Blue Planet leaflet contains and features many pictures of fishes

and sharks etc, as well as children with text and small facts

sur...

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...of small print

and its typography is not as effective as it could have been. Though

the use of colour and creativity of the images is of a satisfying

standard and does create a limited amount of interest.

By writing this coursework and comparing and analysing the two sets of

media adverts, I am amazed and fascinated at the effects of different

techniques that writers and graphic artists use to try and attract the

audience. I didn't realise how much work is put into an advert and how

they have to consider a numerous number of minor details to try and

achieve a successful response from the audience. By carrying out this

assignment it will make me consider in future how much thought and

work is put into adverts, and also how hard it is for advertisers to

promote and persuade the public to buy their products or leaflets.