99Lives is a consumer trend that involves searching for mechanisms to recover personal time and avoid over-scheduling. In this consumer trend, consumers are strained to assume multiple tasks in order to muddle through the time pressures produced by every busier role (Roderick, n.d.). 99Lives consumer trend reflects the tight schedules and multiple tasks that every consumer has to cope with. Consequently, a consumer is forced to undertake several roles at the same time due to the time limits and pressures. For example, consider an engineer who has a demanding career and at the same time is a father and a husband. The engineer has two significant tasks each day: he has complicated engine designs to finish and at the same time, he must spend some time with his family. Each of these roles has diverse needs and must be accomplished adequately. Because of such busy schedules, many consumers have limited time to spend on shopping from shops that are located far away from their houses.
Therefore, many business companies have realized this consumer trend and incorporated it in their marketing strategies. As various companies try to select their products and services to the market, they have to conceptualize various mechanisms that will ensure that such busy consumers get access to their products or services. These marketing strategies endeavor at maximizing and improving consumer retention, customer relationship management, customization and personalization, together with one-to-one marketing (Roderick, n.d.). There are various marketing strategies that the Adidas Company has put in place to ensure that its 99 lives consumers have access to adequate information on their products. The company has ensured that its products and services meet...
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...life, they tend to change their preferences. Consumers with more access to internet connections are shifting more to YouTube, Facebook and twitter as new mechanisms for accessing information (Paul, 2011). Marketing has also advanced as more elaborative and complex mechanisms hit the markets. Consumers are logically been carried away to engage more with businesses using these marketing strategies. Therefore, the 99 Lives consumer trend remains a challenging concept, which needs adequate understanding and design.
Works Cited
Paul, J. (2011, April). Adidas goes all in. Strategy. Retrieved from http://strategyonline.ca/2011/04/01/adidas-20110401/#ixzz2ljqbtnTV
Roderick, K. (n.d.). Clanning and spirituality: Trend forecaster Faith Popcorn on 21st-century life. The Senior Information Network. Retrieved from http://www.senior -inet.com/articles/article33.htm
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