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Media and globalization
Media influence on culture
Media and globalization
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The modern world has been subjected to an influx of technological advancements which make it difficult for people to keep up with the times of the cyber world. In particular, with the birth of the Internet, information has never been easier to circulate, and even worldwide circulation is now possible at a mouse click. The 21st century also signifies the era of globalization, a movement which is redefining individuals’ preferences as well as changing the way they react to one another. When advancements in information technologies are added to globalization, a reaction takes place, one whose product is something called media. Media is the personification of public opinion having an argumentative edge (Fordham, 3). Over time, that edge may become too sharp or too blunt; thus, society becomes biased. Media bias is one of the issues which affect people the most in terms of appearances and status.
Media bias is shifting public opinion and perception of beauty in a whole new direction, particularly when eye-candy is involved. Eye-candy is, as the term implies, representative of every physical change or alteration people have done to their bodies in order to look more physically appealing to the public. Fordham (2008) makes this clear when exemplifying the city of Beirut to show just how much the Lebanese obsession with plastic surgery has climaxed and is still climaxing as a function of time. In Beirut, women can go so far as to modify every body part they have in hopes of looking like models which appear on the cover pages of magazines such as Vogue. They treat their legs with lasers, their breasts with silicon, and their stomachs with liposuction operations, and Fordham (2008) even goes so far to say “you could bounce a squash ball o...
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...te, which involves forcing people to watch the same one-hour movie every day at 6 o'clock. It’s brainwashing, and so is media in the modern world (Orwell, 88).
Works Cited
Fordham, Alice. (2008, August 15). Bombs and Botox in Beirut: How do you cope with living in Lebanon? Get a nose job. The Times. Retrieved March 2012 from http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors?article4532900.ece
Young, Toby (2007, September 29). Facebook versus MySpace is just how the Web 2.0 world expresses U and non-U. The Spectator. Retrieved March 2012 from http://www.spectator.co.uk/the-magazine/life-and-lives/202826/part_3/facebook-versus-myspace-is-just-how-the-web-20-world-expressess-u-and-nonu-thtml
Zuckerberg, Mark. Facebook and the Internet New York: Permagon (2010) – 59-67. Print.
Orwell, George. 1984 Buckinghamshire: Oxford (1949) – 87-91 Print
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
In today society, beauty in a woman seems to be the measured of her size, or the structure of her nose and lips. Plastic surgery has become a popular procedure for people, mostly for women, to fit in social class, race, or beauty. Most women are insecure about their body or face, wondering if they are perfect enough for the society to call the beautiful; this is when cosmetic surgery comes in. To fix what “needed” to be fixed. To begin with, there is no point in cutting your face or your body to add or remove something most people call ugly. “The Pitfalls of Plastic Surgery” explored the desire of human to become beyond perfection by the undergoing plastic surgery. The author, Camille Pagalia, took a look how now days how Americans are so obsessed
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
From the moment we wake up in the morning media is at our finger tips. As our day goes on we cannot escape all the visual media. One image after another a person’s self-confidence is either boosted or destroyed. Through the use of Photoshop a picture can be altered to get the perfect figure, skin, and hair, but when is the line drawn, when has it gone too far. Hailey Magee takes a stand when it comes to the ethics behind Photoshop in the world of beauty, “In this “Ethical Inquiry” we explore the ethics of digitally altering photos of individuals so as to make the subjects appear “more beautiful” in alignment with cultural standards of beauty”. Shiela Reaves, Jacqueline Bush Hitchon, Sung–Yeon parks, and Gi Woong Yun agree with Hailey Magee in the discussion of photo manipulation in beauty and fashion. “This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the “thin ideal” has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and to eating disorders”. Women and men are constantly affected by exposure to models that achieve the unrealistic beauty outcome of the media. Using the theories of social comparison and cultivation/ media literacy we are able to explain why photo manipulation makes women take on the thin-ideal. In the media driven world photo manipulation has become an accepted practice since it increases sales and fulfils the “thin ideal”, but the emotional and physical damage it has on women is catastrophic.
Looking the historical moment we are living at, it is undeniable that the media plays a crucial role on who we are both as individuals and as a society, and how we look at the...
Alyssa Giacobbe, Globe correspondent for The Boston Globe, in her article "Youth, Beauty, and An Obsession With Looks" (2010), analyzes the truth behind perfecting beauty and what it has come to. Giacobbe develops her thesis by using Heidi Montag's frenzy with plastic surgery as an example to why people starve for that "specific" look. The author's purpose is to outline the "enduring hypocrisy surrounding the subject" (paragraph 10 in “Youth, Beauty and An Obsession With Looks”) in order to revelate the growing issue. Giacobbe establishes a strong relationship with most women who think the human body should be something flawless when in fact it is ideal.
Sullivan, Deborah A. "Tightening the Bonds of Beauty." Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America. N.p.: Rutgers UP, 2001. N. pag. Print.
“Individuals are encouraged, even expected to make ‘lifestyle’ choices to maximize their life chance and simultaneously held responsible for managing and minimizing the risk associated with these decisions” (Leve, 2012:124). Media discourse is part of everyone’s day to day life, ideals of bodies are shown in all these media communication’s in order to appeal to the consumer. This could be considered to have made society become obsessed by looks, meaning that individuals feel the pressures to keep up with how people are represented in the media, for example recognized celebrities in magazines. According to The British Association of Aesthetic Plastic Surgery, or BAAPS, there was a 16.5 percent increase of procedures in 2012. These statistics show that cosmetic surgery is becoming normalized, “This is how we live now. Anything that makes us feel better about our appearance, whether it involves needles, knives or acid, is acceptable’ (Wiseman, 2012)
Flipping through the pages of Vogue's latest edition, 23 year-old Susan seems quite upset. She struggles with the thought of lacking the perfect body and delicate features in order to be considered attractive. Surprisingly, Susan is not alone in this kind of an internal struggle. In contemporary society, every other woman aspires to have the lips of Angelina Jolie and the perfect jaw line of Keira Knightley. Society today looks down upon individuals that do not fit in, whether in terms of body shape or facial attractiveness. This forces them to consider the option of 'ordering beauty.' Since cosmetic surgery is no longer a social taboo in America given its widespread popularity, more people are promoting it which ultimately affects the rest of the world due to the unwavering influence of American culture. Cosmetic surgery should be deterred in the US because it promotes the idea of valuing appearance over ability, gives rise to unrealistic expectations, and brings with it high cost to society.
Alexandra Scaturchio, in her article “Women in Media” (2008) describes the media’s idea of beauty as superficial. She supports her argument by placing two pictures side-by-side; a picture of a real, normal-looking woman and her picture after it has been severely digitally enhanced. Her purpose is to show young teenage girls that the models they envy for their looks are not real people, but computer designs. She also states, “the media truly distorts the truth and instills in women this false hope because…they will live their lives never truly attaining this ideal appearance”. Scaturchio wants her readers to realize the media’s distorting capabilities and feel beautiful about themselves, even with flaws.
Image is everything in today’s society as women are increasingly putting more emphasis on their appearance. Women today are growing more conscious of how others perceive their outward appearance. Even in a relatively Oriental society like Singapore, it does not come as a surprise to see women going to Botox clinics during lunchtime hours to receive their dosage of Botox, a chemical used to paralyse certain muscles to prevent wrinkles. Furthermore, beauty advertisements nowadays feature women models that are barely out of their teens. Even with older models, they are usually models featuring in slimming centres or skin improvement advertisements.
Massik, Sonia and Solomon, Jack. “You-Topian Dreams: Myspace, Yourspace, and the Semiotics of Web 2.0.” 2014. 426-7.
Violence, stereotyping, gender or sexual promiscuity, and even racism are shown to be negative effects of media outlets. With media being polarized, it becomes difficult to decipher what is the true influence that the media has. Media is currently known as a communication that has profound effects on the social identity of younglings. However, the effect media has on the identities of adolescents can go both ways of the spectrum when it comes to globalization. Globalization plays a big key role when it comes to technological advances such as media or communications; thus, shaping identity, a social concept, is being transformed or reformed in new and more global ways. With globalization rapidly growing in these past decades, communications and media have broken barriers in countries, letting ideas and thoughts emerge. By providing young people a way to communicate through communications and media, media provides a flow of information and adolescents take it in. Though, media and communications being one of the most significant moves of all time in technology or global advance, the ability for ideas to be enforced, to be corrupted by a false sense of security about what the world actually is on a adolescent, can become challenging. Although, knowing it can 't be reliable, it still acts in a sense to forms one identity. With media being one of the
The purpose of journalism is to report a story accurately; simply to tell it like it is. Over the past two decades, with increased tension over political and religious ideologies, the media’s original purpose is being lost. Yes, being well-informed remains an asset in the world today. Our now, globally-focused world will always value knowledge and awareness. With the television, internet, newspaper- all mediums of entertainment- available at the snap of a finger, we have non-stop access to news. One problem with this is the blatant bias of news networks. Every news source has a bias. Viewers typically recognize the platform of the major sources, therefore deterring them from certain networks. When reporters feed viewers the same opinion through different stories, the viewer isn’t getting a balanced intake in terms of overall understanding. In today’s society, viewers are truly at the mercy of what those in authority provide. Think of George Orwell’s 1984 where the all-powerful “Big Brother,” through “The Party” oversees every little piece of information that passes through the telescreen (along with everything that passes by the telescreen on the other end.) The citizens of Oceania are essentially clueless to the truth because they have no access to it. The television: typically a source of entertainment, transformed itself into an instrument for controlling. Yes, the modern technology is
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.