Effects of Internet Information Overload

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DISCUSSION CONCLUSION AND RECOMMENDATIONS

From the results obtained it is revealed that majority students are aware about the term information overload however male students are found to be more aware of the phenomena and are of the view that search engines are acting as a source of information, more than the female students .it is further found that female students feel the overload of information more than the male students to a slight degree. Two different psychological indicators were considered in this exploratory research study which were

• Information Fatigue Syndrome (dimensions: stress, depression, confusion)

• Decision paralysis/ analysis paralysis (dimensions: multiplicity/complexity of information, information vacuum, choice paralysis)

Stress and confusion has been found at relatively large scale among male/female belonging to the age group 18-24, similarly complexity/multiplicity of information and choice paralysis is experienced by majority belonging to the age group 18-24. This might be because students are immature enough to deal with the requirements of information surfing. There is a possibility that the respondents suffer because of wrong entry, or failure in understanding the information etc. Finally it can be concluded that Students on large-scale suffer with the majority of the dimensions, of psychological indicators considered in this exploratory research study. This result supports the idea of Dr Dawid Lewis (British psychologist) of International Stress Management Association that bombardment of data to which an individual is exposed effects psychologically. This shows that the psychological effects are warranted .This could lead to some interesting research which considers the idea of physical effec...

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...omena information overload.

Recommendations

• More sectors of the students can be selected to increase the scale of the research study

• The instrument could be improved by using qualitative approach which might help the future research to analyze other factors which contribute to the feel of information overload because quantitative approach has limited the study to some extend.

• In demographic analysis further indicators could be introduced to expand this study.

• Physical indicators could also be included to in future research to study the effects of information overload.

• Different socio-economic indicators could be included in the study.

• This research can be further refined for non-academic setting to investigate how people of certain professions experience information overload and what are the factors that contribute to their feeling of overload.

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