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pros and cons of alcohol ads
the economical impact of alcoholic advertizing on youth
negative impact of mass media on student drinking
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“Two teens dead and another hospitalized after a single car crash and police say that drinking and driving was the cause,” the news reporter continued. “Fifteen is no age to die!” Will exclaimed. “Fifteen is no age to drink and drive either,” added Oskar. “What persuades these ‘little doves’ to drink?” Susan asked. “I would blame the alcohol advertisements for that,” answered Oskar. “Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of something better,” laughed Will. I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. However, I must admit, it made my brain do some serious thinking. Could alcohol advertisements have a negative effect on youth? Could alcohol advertisements urge young men and women to try their hand at drinking? Could alcohol advertisements indirectly be the cause of most traffic accidents that take place under the influence of alcohol? There are infinite questions.....but very few people to provide satisfactory answers. Alcohol is one of the leading drug problems among youth. Drinking results in a panoply of negative consequences, including poor grades, risky sex, alcohol addiction and car crashes. Every day, 7,000 individuals younger than 16 years of age take their first drink (Jernigan 100). While many factors may influence an underage person’s drinking decisions, including among other things parents, peers and the media, there is reason to believe that advertising also plays a role. As anyone who is a teen can attest, media is among the most powerful forces in young people’s lives today. Before graduating from high school, students spend about 18,0... ... middle of paper ... ...and Elizabeth Waiters. “Alcohol advertising and youth: a focus group analysis of what young people find appealing in alcohol advertising.” Contemporary Drug Problems 28.2 (2001): 695-715. Web. 2 April 2014. Jordan, Amy and Nicole Trentacoste. “Measuring the Time Teens Spend with Media: Challenges and Opportunities.” Media Psychology 9.1 (December 2007): 19-41. Web. 25 March 2014. Jernigan, David. “Importance of Reducing Youth Exposure to Alcohol Advertising.” Archives of Pediatrics and Adolescent Medicine 160.1 (2006): 100-102. Web. 28 March 2014. Saffer, Henry. “Alcohol Advertising and Motor Vehicle Fatalities.” The Review of Economics and Statistics LXXIX.3 (August 1997). n.p. Web. 25 March 2014. Saffer, Henry. “Alcohol advertising bans and alcohol abuse: An international perspective.” Journal of Health Economics 10.1 (May 1991): 65-79. Web. 31 March 2014.
“Spank them moderately and send them to church and don’t give them anything to drink until they’re 18, and that’s about all we can say.” This advice was given by the Associated Press to parents of teenagers regarding the topic of alcohol. The facts have shown, however, that this is not all parents can say or do. So people believe talking to children about alcohol will make them more curious and more prone to using alcohol. But studies have shown that children who receive frank information about the dangers of alcohol are less likely to want to try it. Education is the key to alcohol prevention.
Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or
Kramer, Liz, and Nancy Sprague “Alcohol Abuse and Youth: An Overview.” Points of View: Alcohol Abuse & Youth (2007): 1. Points of View Reference Center. EBSCO. Web. 17 Nov. 2009.
For every one alcohol abuse “don’t drink” campaign they see every year, teenagers will see fifty times more advertisements that promotes drinking. While advertisements and commercials are quick to stress the supposed positivity of ...
Wechsler, Henry, and Toben F. Nelson. "Percentage of alcohol-related motor vehicle fatalities among young adults aged 16 to 24 years, by age group: United States, 1982-2007". Graph. American Journal of Public Health 100.6 (2010): 986-992. Academic Search Premier. EBSCO. Web. 22 Mar. 2011.
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
Drunk Driving is an effect of very high insurance costs and criminal charges for teens under the influence. Overall underage drinking costs up to about 27 million dollars. A problem with getting in an accident when under the influence is they are not only responsible for their own vehicle, but for the other vehicles involved in the accident. Since this can be very costly and overwhelming, their parents might have to step in and pay these fines, which is unfair to them and should only be taken care of by the person that caused it. The biggest problem with drunk driving is crashing. About 1 in 5 people people that get into car accidents were under the influence and had some type of alcohol in their system. (K. Nola Mokeyane). “According to MAAD, there are many legal issues having to do with drunk driving. Some things are fines, higher insurance car rates, criminal charges, possession of alcohol, and driving under the influence” (Nola K. Mokeyane). They also state that most colleges will view DUI charges, which if there is bad history, it will get you a low chance into getting into a good college. This can also cause some teens on probation, which leads to paying fines and restriction. Some teens could even be sent to jail, depending on how serious their fines
In Joan Dunayer’s, “Here’s to Your Health” she attempts to contrast the “glamorous myths” about alcohol advertisement. Specifically those alcohol advertisement that are presented by U.S. media, and popular culture to what Dunayer considers to be “factual data”. Throughout she offers counterexamples to each of the presented alcohol advertisement by using “factual data” to plays on the readers’ common knowledge, but gives no sources. Dunayer try to strength of her argument on society’s acceptance of alcohol and the media’s prolific showing alcohol ads when she says, “more than 300,000 alcohol commercials appeared on U.S. television”, this agreement sound logically but her statements are addressed to a very specific audience or reader (Dunayer).
Teenagers run great risk when they decide to drink unsupervised and undergo binge drinking. The effects can be dangerous and even fatal, but not only for the drinker but for their peers as well. Each year, approximately 5,000 young people under 21 die as a result of underage drinking, including 1900 deaths from vehicle crashes, 1600 from homicides, 300 from suicide, and hundreds more from other miscellaneous injuries such as burns, falls, etc. (“Underage Drinking”, 11) These death rates are quite alarming and should be paid more attention to, yet teenagers still want to run the r...
"Underage Drinking: Why Do Adolescents Drink, What Are the Risks, and How Can Underage Drinking Be Prevented?" National Institue on Alcohol Abuse and Alcoholism. U.S. Department of Health and Human Services, Jan. 2006. Web. 27 Feb. 2011. .
Fox, RichardJ.;Krugman, Dean M.; Fletcher, James E.;Fischer, Paul M., “Adolescents’ attention to beer and cigarette print ads and associated product warnings.” Journal of Advertising, 9/22/98. vol. 27. p. 57. Online. Electric Library.
The biggest problem with drunk driving by young adults is the high rate of traffic accidents. Although young drivers ages 16 through 25 makeup only 15% of U.S. licensed drivers, they constitute 30 percent of all alcohol-related driving fatalities. This is double the amount of licensed drivers in that age group. Inexperience with both drinking and driving may contribute to this disproportionate rate. Nationwide in 1996, people ages 15 to 24 died in fatal motor vehicle crashes and 45 percent of those deaths were a result of alcohol (NHTSA 4). So it comes to no surprise that traffic crashes are the leading cause of death in the United States for people younger than 25 (NCHS 98).
Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.
Though progress is being made, underage drinking remains a persistent problem. According to the 2012 National Survey on Drug Use and Health, about 9.3 million Americans between ages 12-20 report current alcohol consumption. The National Research Council, reports that a significant number of 12 to 14 year olds are consuming alcohol. While those teenagers who drink usually don’t do it as often as adults, they tend to drink more excessively (Bonnie & O’Connel, 52). The small percentage of youth who drink heavily consume the vast majority of the alcohol imbibed by underage drinkers.
Many teenagers today are exposed to alcohol. The problem is that most minors are not guided to drink in small quantities; instead, they are tempted to consume overpowering volumes, losing their normal state of mind. It is without sensible adult advice that most teenagers get into trouble, whether it be with other drinkers in the streets or the police. Teenagers need help; they need to be shown how to be responsible. For this purpose, the most efficient method of introducing alcohol to young adolescents is by having an occasional drink with a meal at home, such as many continental families do. In addition, if the individual is 16 it is legal to have beer, wine or cider with a meal in restaurants, so being in an environment with responsible adults is a possible way to introduce alcohol to teenagers in a way that does not promote or condone drunkenness.