Technology is key to survival, and it has changed ever-so rapidly since its first glimpse hundreds of thousands of years ago. Technology, in this case, refers to anything electronically-based. From Automobiles and Airplanes, to Computers and Microwaves. Now, when a company, organization, person, or group of people need to advertise something, they use what’s called a logo. A logo is generally a graphic image used on pamphlets, websites, and handouts, anything the group receives publicity from, and so that it represents the group and their services accurately, yet still retaining a pleasing touch to the eyes of the viewer. Just like the technology around us, logos change. They evolve, adapting to the social and visual aspects of society. Not necessarily what the logos look like, but what is passed through society as ‘good-looking’, changes. The shapes, colors, angles, and contour lines change based on the designer’s preferences, but they want the logo to be considered ‘good-looking’, so they must adhere to the preferences of society, not just their own. These general preferences of society change over and over, through time. What is considered ‘good’ art, changes over time. This is known only as: Logo Evolution.
Now, it’s been widely presumed by the general public that logos have been a vital part of a business’s lifecycle for many years. But, what is the extent of this past? Imagine an ancient vase with numerous markings carved into its clay mold, resembling lines, shapes, and even an animal. Now, imagine those markings, on a different vase, a hundred miles away. Those same markings, those same shapes, but maybe assembled differently, and on a different vase. Now, it is possible this arrangement is just coincidence. That, by chan...
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...ent than how we create logos now. The main evolution of logos isn’t what they are, what they look like, or even how they are utilized, but rather how they’re made. This day in age, logos are less physical labor (hammer on nail etching), and more digital painting on a computer (brush tool in Photoshop).
Logos and our perception evolve rapidly with the technology that creates them. It is borderline inevitable that they evolve, and it is borderline uncontrollable how.
(Source #1)"Smashing Magazine." The Evolution of The Logo. Dan Redding, n.d. Web. 03 Apr. 2014.
(Source #2)"Start Creating, Sharing & Exploring Great Visuals Today!" The History of Logo Design. Tracey Rickwood, n.d. Web. 03 Apr. 2014.
(Source #3)"Brand New World: The Evolution of the Company logo." Metro Brand New World The Evolution of the Companylogo Comments. Ross McGuinness, n.d. Web. 03 Apr. 2014.
Quindlen uses logos effectively by using facts from other sources. It shows when she tells us that, “The agriculture Department estimated in 1999 that twelve million children were hungry or at risk of going hungry.” This is only a small example of the facts she uses. Another example is when she tells us that, “A group of big-city mayors released a study showing that in 200, requests for food assistance from families increased almost 20 percent, more than at any time in the last decade.” These examples show how she is using logos to persuade readers.
Logos means the persuading by the use of reasoning. For example, “ No one even knows whether salmon can even survive in the lower San Joaquin, which has temperatures more suitable for bass and bluegill, (McEwen 1).” The quote is clearly a display of logos because the author demonstrates to the reader that the government does not even make sure the salmon can survive in the lower San Joaquin, which then convinces the reader the project is not well thought out and cannot be trusted. I agree with the author’s viewpoint because if the government was really interested in the benefits for people, the representatives would have looked into all the details necessary to be able to succeed with the project. Another example of the author stating logos on his article for the reader to get a better understanding of what the government really cares for is, “Besides, scientific evidence suggests that California’s salmon problems have been caused in large part by oceanic conditions and the environmental mess that is the San Joaquin-Sacramento Delta (McEwen 1).” This quote is an alternative representation of logos since it proves a fact. The fact makes the reader extra believable since he uses scientific evidence about California’s salmon problems. It is clear to me the position that is superior to the other one because there have been numerous studies proving this project will
One of Berry’s topics that comes close to a use of logos is found in Paragraphs XI and XII, where he makes the case of an inescapable choice that we have to make. One choice is that we can continue to promote global and unlimited free trade, which must now be protected by a huge, expensive, and worldwide police force, maintained by several or all nations. Such a police force would only be effective as it “oversways the
Though Adam touched based on all of these elements of proof, he specifically has a strong suit in logos. His target audience is the consumer, which is anyone who has ever felt cheated by a business trying to manipulate them to get their money.
There are many ways that the Obama speech portrays logos. For example in his speech he states that, “We’ve worked together to give more of our children a shot at a quality education; to help more families rise up out of poverty; to protect future generations from environmental damage; to create fair housing; to help more workers find good jobs”. President Obama uses logical reason in this quote because he is giving reasons for how we help students get a shot at education and how we helped unemployed people find good jobs. Another example where President Obama uses logos is where he states, “Murderers, Predators, Rapists, Gang leaders, Drug kingpins we need some of those folks behind bars. Our communities are safer, thanks to brave police officers and hardworking prosecutors who put those violent criminals in jail.” What this means is that President Obama is giving a good logical reason as into why these criminals
Firstly, Logos is an appeal to logic, this method is used to persuade an audience by reason. “Logos can be developed by using advanced, theoretical or abstract language, citing facts (very important), using historical and literal analogies, and by
Brand Image: When CEO Rosemary Bravo revamped the brand image, hiring new designers who took the signature plaid from raincoats to bikinis. She injected new life into the brand.
Logos is “a strategy in which a writer uses facts, evidence, and reason to convince audience members to accept a claim” (Lunsford). Dr. Khullar utilizes this aspect of writing by primarily using statistics. One
Logos mostly refers to the structure and content of the text itself. When working with logos the meaning and logic of the film itself has to come into play. In the movie Of Mice and Men, Lenny continued to get into trouble, causing George to have to relocate them. George always knew that Lenny was going to get them in trouble due to all of the stunts he pulled and the fact that he was constantly forgetting things that were important. At first, the theme of the movie was fairly happy-go-lucky, then Lenny’s story of why they were there got out and he began to cause trouble again. When he started to cause trouble again, the movie turned more ominous. Eventually George had to kill...
It has become impossible to avoid marketing and branding. Everywhere a consumer turns, they are being persuaded and influenced by all sorts of symbols, logos, slogans etc. These aspects of a brand create the culture we live in. “The effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brand the star. It is not to sponsor culture but to be the culture.” 30 no logo. Humanity has become one large sponsored event, making it impossible in order to escape.
Technology and social change have long been vital in the evolution of graphic design and its importance in the society. In particular was the Industrial Revolution between 1760 and 1840, which brought about the transformation from agrarian to industrialized societies across Europe and America. Mass production was made possible by new technologies; availability and variety of goods increased and cost of manufacturing decreased, accompanied by the higher standard of living for many people. A consequence of mass production on graphic design was that it led to the demise of the unity between design and production. Craftsmen were replaced by modern technologies, sacrificing artistry for speed and cheaper production.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
In this article Divecha and Stern used logos effectively in the Washington post article. In the article they stated that “A 2013 survey of 380 college counseling departments across the country shows that anxiety is the most common presenting problems in their offices, followed by depression and relationship problems”. The reason why it is so successful is because not only did they do surveys, but these things were actually happening to the college students and they couldn’t face these problems alone. It started to become an issue as stated in paragraph six “Many have suffered in silence due to the stigma of loneliness”, In addition to that this causes more health problems for the students.
The developmental stages of a successful campaign help to establish the product in the audience’s mind or consciousness. The stages of the Nike campaign can be described by using the Yale Five-Stage Developmental Model. Yale researchers developed this model while observing the growth of national identity. The first stage of this model is identification. Our text states that “Many products and causes develop a graphic symbol or logotype to create identification in the audience’s mind” (p. 264, Larson). The logo Nike is most famous for is “The Swoosh.” This is the term given to the symbol of winged victory that appears on Nike products. “The design of the swoosh logo was inspired by the wing from the Greek goddess Nike” (p. 3, http://shrike.depaul.edu /~mcoscino/word.html). The Nike logo’s presence can be noted in almost every aspect of the athletic world.
Universal Studio’s have had 11 developments of their logo in-between 1914 and 2013. The first five of which are very rare to find. The first logo used between 1914 and 1919 shows a Saturn like shape, with ‘Universal’ written in the top half of the circle, ‘Films’ in the bottom half, ‘Trademark’ in very s...